IN THE COMMUNITY

OUR MISSION

As a volunteer-driven, non-profit organization the Tournament of Roses® Association brings people together to create premier events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.

COMMUNITY ENGAGEMENT

Volunteerism and Investing in Our Community are among the Pasadena Tournament of Roses’ cornerstones. The Rose Parade® and Rose Bowl Game®, two world-class events enjoyed by millions around the world, are the result of our spirit of giving put into action. Utilizing the highly visible platform of America’s New Year Celebration®, the Association shares the hope and joy of each new year by investing and engaging in communities at the local, regional and national level.

The Tournament of Roses is a vital community organization, focused on positively impacting people through charitable giving, volunteerism, and community involvement. The Association’s Community Relations Department and the Tournament of Roses Foundation work together to strengthen and direct the Associations’ goals which include developing and implementing programs around enhancing educational opportunities, investing in our community, and fortifying community business partnerships.

Key Themes:

ENHANCING EDUCATIONAL OPPORTUNITIES
INVESTING IN OUR COMMUNITY
STRENGTHENING COMMUNITY BUSINESS PARTNERSHIPS
EXPERIENCES THAT MAKE A DIFFERENCE

Quick Facts:

  • Donated 3,500 Rose Parade tickets and 500 Rose Bowl Game tickets to local non-profit organizations
  • Annually donated over $160,000 to select organizations and individuals within the greater Pasadena area
  • Financially supported 42 local, regional and national organizations in 2016
  • Donated $196,000 since 2011 to the City of Pasadena to improve City parks

BETTER TOGETHER

We are heartbroken about the tragedy that is enveloping our country following the senseless deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and too many others, as well as the systemic racism that has long fueled it. To our community – we recognize your pain, frustration and fatigue over the horrible injustices faced by Black people for far too long.

We share in this grief, we condemn all acts of racism, we support all voices raised in peaceful protest, and we stand in solidarity with every person, organization and institution working to heal our communities.

We care deeply about Pasadena, and believe the region’s beauty and strength are a result of its diversity. We also recognize that words alone aren’t enough.

As a long-standing community partner, we are committed to being better allies to the Black community, being more active in the fight against all forms of racism, and participating in creating a more just and equitable society.

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2019 COMMUNITY RELATIONS IMPACT REPORT