THE ROSE PARADE – AN ICONIC TRADITION
The Rose Parade begins at 8:00 AM PST on January 1, 2020, in Pasadena, California, USA.
For millions of people around the world, the Rose Parade is an iconic New Year’s Day tradition.
The Rose Parade travels 5 ½ miles down Colorado Blvd. and features four types of entries: floral-decorated floats entered by a participating corporation, non-profit organization or municipality, equestrian units, bands, and Tournament Entries. Rose Parade participants have long histories with the Tournament of Roses and keep the traditions alive.
The earliest Tournament of Roses welcomed 3,000 spectators to its first parade filled with beautiful, horse-drawn carriages covered in flowers. More than a century later, the parade floats are a marvel of state of the art technology, all tucked away beneath flowers and other all-natural materials.
Each year more than 80,000 hours of combined service are supplied by 935 volunteer members of the Tournament of Roses Association. Nicknamed “White Suiters” because of the distinctive white suits every volunteer wears, these community-spirited men and women give up their evenings, weekends and holidays to ensure the success of the Rose Parade® and Rose Bowl Game®.
The Rose Parade is broadcast live in the U.S. by several networks/stations. Please refer to our list of broadcasters or check your local listings. For seating and ticket information, please see our Tickets and Events page.
Rose Parade safety tips and guidelines can be found on our Parade Safety Guidelines page.
ACTIVE VOLUNTEER MEMBERS
HOURS ANNUALLY CONTRIBUTED
There are no upcoming events at this time.
Rose Parade Events
THEME & GRAND MARSHAL
2020 ROSE PARADE THEME – THE POWER OF HOPE
The 2020 theme, “The Power of Hope,” celebrates the influence of optimism and hope.
The belief that what is wanted can be attained. From the struggles of those who came before us to dreams yet fulfilled, hope is more than simply the possibility of fulfillment. Hope is dignity and respect, joy and happiness, aspiration and achievement. Hope never, ever quits. Through hope, we can aspire to be our best and in turn inspire those around us to reach higher.
With hope – anything, in fact, everything is possible.
2020 GRAND MARSHAL
Rita Moreno, Gina Torres and Laurie Hernandez were announced as the 2020 Grand Marshals. They will ride in the 131st Rose Parade® presented by Honda, themed “The Power of Hope” and join in the pre-game celebration of the 106th Rose Bowl Game® presented by Northwestern Mutual both are held on January 1, 2020.
“The 2020 theme is ‘The Power of Hope.’ With hope, we can aspire to do better and inspire others to reach higher; hope never quits; with hope anything, in fact everything is possible,” Farber shared. “Rita Moreno, Gina Torres, and Laurie Hernandez epitomize hope. Through their talent, efforts, persistence, and dedication, they have achieved excellence and have given back to the world stories of hope, dreams fulfilled, dignity, respect and inspiration. They have provided el Poder de La Esperanza para todo el mundo!”
View list of all former Tournament of Roses Grand Marshals PDF.
ROSE PARADE PARTICIPANTS
The Rose Parade features three types of entries: floral-decorated floats sponsored by a participating corporation or community organization, equestrian units, and marching bands. The only cars that appear in the Rose Parade are those that may carry the Grand Marshal, the Mayor of Pasadena, the Rose Bowl Game Hall of Fame Inductees and the Tournament of Roses President. Many of the Rose Parade’s participating organizations have long histories with the Tournament of Roses and have made numerous appearances in the parade.
Learn more about the B-2 Spirit Flyover, 509th Bomb Wing PDF.
Watch video of the Grand Finale presented by Wells Fargo on on our YouTube page.
INTERESTED IN PARTICIPATING IN THE ROSE PARADE?
Visit our Apply page for more information about applying to be a Rose Parade participant. Deadlines for floats, equestrian units and marching bands vary.
The Rose Parade’s elaborate floats have come a long way since the Tournament’s early days, and the Rose Parade has stayed true to its floral beginnings. Every inch of every float must be covered with flowers or other natural materials, such as leaves, seeds or bark. The most delicate flowers, including roses, are placed in individual vials of water, which are set into the float one by one.
- 2020 Royal Court
- AIDS Healthcare Foundation
- Blue Diamond Almonds
- Burbank Tournament of Roses Association
- China Airlines
- Chinese American Heritage
- Chipotle Mexican Grill
- City of Alhambra
- City of Hope
- City of Torrance/Torrance Rose Float Association
- Dole Packaged Foods
- Donate Life
- Downey Rose Float Association
- Farmers Insurance
- General Society of Mayflower Descendants
- Huntington Library, Art Museum, and Botanical Gardens
- Kaiser Permanente
- Kiwanis International
- La Canada Flintridge Tournament of Roses Association
- Lions Float Inc.
- Lutheran Hour Ministries
- Meyers Clean Day
- Northwestern Mutual
- Oddfellows Rebekahs Rose Float
- Pasadena Celebrates 2020 Celebrating The 100th Year Anniversary of The Passage of the 19th Amendment
- Rotary Rose Parade Float Committee, Inc.
- Shriners Hospitals for Children
- Sierra Madre Rose Float Association
- Sikh American Float Foundation
- South Pasadena Tournament of Roses
- The Cowboy Channel
- The SCAN Foundation
- The UPS Store
- Trader Joe’s
- Underground Service Alert (Dig Alert)
- Wescom Credit Union
- Western Asset Management Co.
The Rose Parade’s musical legacy dates to 1891 when the Monrovia, Calif. City Band joined the procession of flower-covered pony carts in the second Tournament of Roses Parade. Since then, hundreds of thousands of musicians from all over the world have made the famous march through Pasadena on New Year’s Day. The Rose Parade has welcomed high schools, colleges and universities, and Military bands. Past parades have featured a variety of musicians including marching bands, drum and bugle corps, brass and percussion bands, and bag pipes.
- Aguiluchos Marching Band (Puebla, Mexico)
- Alhambra Unified School District Marching Band (Alhambra, California)
- Baldwinsville Marching Bees (Baldwinsville, New York)
- Banda El Salvador: Grande Como Su Gente (El Salvador)
- Banda Municipal de Zarcero (Alajuela, Costa Rica)
- Centenaria Banda Colegial – University of Puerto Rico (Mayaguez, Puerto Rico)
- Dobyns-Bennett High School (Kingsport, Tennessee)
- Greendale High School Marching Band (Greendale, Wisconsin)
- Helsingør Pigegarde (Hornbaek, Denmark)
- Japan Honor Green Band (Kyoto, Japan)
- Kamehameha Warrior Marching Band and Color Guard (Honolulu, Hawaii)
- Los Angeles Unified School District All District Honor Band (Los Angeles, California)
- The PRIDE of Owasso (Owasso, Oklahoma)
- The Pride of Pearland Marching Band (Pearland, Texas)
- Pasadena City College Tournament of Roses Honor Band (Pasadena, California)
- Rancho Verde Crimson Regiment (Moreno Valley, California)
- Southern University “Human Jukebox’ Marching Band (Baton Rouge, Louisiana)
- Tournament of Roses Salvation Army Band (Pasadena, California)
- United States Marine Corps West Coast Composite Band (San Diego, California)
- West Harrison Hurricane Band, The Pride of South Mississippi (Gulfport, Mississippi)
On January 1, 1890, Grand Marshal Francis Rowland and President Charles Holder mounted their horses and led the first Rose Parade through Pasadena. Equestrian units remain an irreplaceable part of the parade. Each year, the Rose Parade features a wide variety of horse breeds who entertain spectators, each with their own style and grace, including Curly Horses, American Saddlebreds, Gypsy Cobs, Andalusians, Miniature Horses, Draft Horses, and more. Equestrian units offer a variety of special skills and colorful costumes that tie into the Rose Parade theme while continuing to honor traditions.
- 1st Cavalry Division Horse Cavalry Detachment (Fort Hood, Texas)
- Arabian Horse Association (Sierra Madre, California)
- Blue Shadows Mounted Drill Team (Castaic, California)
- Budweiser Clydesdales (St. Louis, Missouri)
- Buffalo Soldier Mounted Cavalry Unit (BSMCU) (Three Rivers, California)
- The Cowboy Channel’s Rodeo New York Gold Buckle Brigade (Gretna, Nebraska)
- Express Clydesdales (Yukon, Oklahoma)
- Horsewomen of Temecula Wine Country (Temecula, California)
- Knott’s Berry Farm (Buena Park, California)
- Los Hermanos Banuelos (Altadena, California)
- Mid America Cowgirls Rodeo Drill Team (Three Oaks, Michigan)
- Mini Therapy Horses (Calabasas, California)
- Painted Ladies Rodeo Performers (Roseville, California)
- Scripps Miramar Ranch (San Diego, California)
- Spirit of the West Riders (Leona Valley, California)
- USMC Mounted Color Guard (Barstow, California)
- The Valley Hunt Club (Pasadena, California)
Each year the Tournament of Roses selects three judges to grant float awards based on many criteria including float design, floral presentation and entertainment value. The Tournament of Roses announces the award-winning floats on New Year’s Day prior to the Rose Parade. As the award-winning floats venture down the parade route, they are preceded by banners showcasing their award. The banners are carried by select members of the Tournament of Roses Eagle Scout and Gold Award Girl Scout Troops.
FTD is the official floral partner of the Tournament of Roses. The iconic American company has been affiliated with the Rose Parade for more than 60 years. FTD decorates the antique automobiles which carry the Rose Parade VIPs down Colorado Boulevard including the Grand Marshal, Tournament of Roses President, Mayor of Pasadena and the Rose Bowl Hall of Fame cars. FTD is also the sponsor of the Rose Parade Float Awards. Learn more about the Rose Parade® Float Awards PDF.
This category showcases attractive, visually well-balanced floats that over a creative treatment of the designer’s idea. The floats are in line with the parade’s theme and include the use of animation.
This category provides a visual balance and cohesive mix of floral and non-floral materials. The floats are predominantly floral in appearance and display an abundance of flowers.
This category creates a dramatic impact by creatively using additional elements to advance the design concept. Additions may include, but are not limited to, float riders, outwalkers, pyrotechnics, and showmanship.
Most beautiful entry encompassing float design, floral presentation and entertainment.
Most outstanding presentation of the Rose Parade theme
BOB HOPE HUMOR
Most whimsical and amusing float
Most outstanding artistic design and use of floral and non-floral materials
CROWN CITY INNOVATOR*
Most outstanding use of imagination, innovation and technology
Most outstanding creative concept and float design
Most outstanding display of fantasy and imagination
Most outstanding use of animation
Most outstanding depiction of national treasures and traditions
Most outstanding depiction of life in California
Most outstanding float from a participating city
Most outstanding use and presentation of flowers
Most outstanding presentation of color and color harmony through floral design
Most outstanding presentation of roses
LEISHMAN PUBLIC SPIRIT
Most outstanding floral presentation from a non-commercial participant
Most outstanding floral presentation among entries 35 feet and under in length
Most outstanding innovation in the use of floral and non-floral materials
Most outstanding float built and decorated by volunteers from a community or organization
Most outstanding float from outside the United States
Most outstanding floral presentation of the Rose Parade Theme among floats 35 feet and under in length
Most extraordinary float
Most outstanding display of floral presentation, float design and entertainment
Most outstanding float design and dramatic impact
Most outstanding display of showmanship and entertainment
*Including units 55 feet in length and greater