Privacy Matters (the “Site”) and the Pasadena Tournament of Roses Association (sometimes “TOR” or “we”) recognize the importance of our users’ privacy, and take a number of steps to protect that privacy. The following discloses the information gathering and dissemination practices for personal information collected online and through the mail. In this Privacy Policy, we refer to anyone who visits and use the Site sometime as a “User” or “you”, which terms shall include, without limitation, and collectively, any customer, member, volunteer, participant, sponsor, applicant for any of TOR’s programs and any other person visiting the Site. Privacy Policy

TOR believes in protecting the privacy of its users. The purpose of this privacy policy is to describe the kinds of information that we may gather about you; how we may use that information; how we protect it; when we may disclose it; and the choices you have regarding your information.

By visiting the Site, you are consenting to the practices described in the current version of this privacy policy. If you have visited the Site previously, please review the privacy policy again to be sure you are familiar with its present terms.

If you have any questions or concerns about the privacy or security of your information, you may contact TOR’s Public Relations Department at (626) 449-4100.

Non-Personal Information that We Collect

We automatically collect non-personally identifiable information from you when you visit our Site. This information includes your Internet Protocol (“IP”) address, which is the number automatically assigned to your computer whenever you access the Internet. This number does not identify your name, email address, or other personal information. We use your IP address to help diagnose problems with our server and to administer our Site.

We also collect non-personally identifiable information through the use of cookies. A cookie is an alphanumeric file that a Web site puts on your hard drive so that it can remember something about you while you are using the Site or when you return to the Site. Cookies make it easier for you to use our Site. We use cookies to gather certain aggregate usage information about the numbers and frequency of visitors to our Site and individual pages of our Site. This data helps us improve the appearance and usability of the Site. These cookies do not collect personally identifiable information nor do we combine information collected through these cookies with other personally identifiable information about you.

TOR, its advertisers, and ad servers may also use cookies, as well as files called “Web beacons” or “clear gifs” to determine on an anonymous basis which advertisements and promotions our Site users have seen and how users responded to them. However, we do not use these technologies to collect personally identifiable information.

Personal Information that We Collect

We may collect your personally identifiable information, such as your name, shipping address, billing address, email address, phone number and credit card number, in the course of processing your orders or applications, or when we otherwise communicate with you. For example, through order forms and applications on our Site, and through signups for our mailing, we collect personally identifiable information necessary for sending you correspondence or shipping products that you purchase. We also may collect your financial information (like your credit card number and billing address) and your contact information (like your email address, phone number and shipping address).

Information from Other Sources

Information that you give us may be combined with other personally identifiable information (such as order history and demographic information) from third-party sources to make our marketing efforts more efficient. Examples of other information we receive from third-party sources include updated address information, which we use to correct our records and deliver correspondence or products more easily.

Uses of Your Information

Financial information that is collected is used to bill you for products that you request. Contact information from the order form is used to send orders and information about TOR to you. You may opt-out of receiving future mailings; see “How to remove your name from our mailing, sharing or email list” below.

If you register for email or if you provide your email address to us, we will send you emails. These emails will inform you of upcoming TOR events, the launch of new products, of special sales, of promotional offers from our partners, and of potential employment opportunities with TOR that you may find of interest. If you currently receive our emails and do not wish to continue receiving them, please see the “How to remove your name from our mailing, sharing or email list” section below.

We use your shipping address to ship your products to you and to send mailings to you. We use your billing address, if different than your shipping address, to verify your billing information. We never share our usernames or addresses, e-mail addresses or other personally identifiable information, other than to the extent described in the “Disclosures of Your Information” section below. If you do not wish to receive mailings from us, please see the “How to remove your name from our mailing, sharing or email list” section below.

In accordance with our commitment to protect personal privacy, TOR adheres to the principles of the Safe Harbor Framework as developed by the U.S. Department of Commerce in consultation with the European Commission. The seven principles and fifteen Frequently Asked Questions (FAQs) referred to in this policy constitute the Safe Harbor privacy framework. These principles and FAQs may be found at

Disclosures of Your Information

We do not disclose your personal information to other companies, persons or agencies, except for the purposes described below:

Service Providers: We employ other companies and individuals to perform certain services and functions on our behalf. Examples include operating and maintaining our Site, taking orders, delivering packages, sending postal mail and email, removing repetitive information from user lists, analyzing data, providing marketing consultation and assistance, distributing user surveys, processing credit card payments, processing applications and providing customer service. These companies have access to personal information needed to perform their services or functions but may not use it for other purposes.

Affiliates and Partners: Sometimes we send offers to selected groups of TOR users on behalf of our partners and affiliated companies.

For Your Protection and Ours: We may release personally identifiable information when we believe it is appropriate to comply with applicable law, regulation, legal process, or governmental request; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of TOR, our members, our users, our employees or others.

Sharing: We may share your name and postal address with other reputable companies so they may send you catalogs about products of potential interest. We do not share credit card information or email address with these third parties. If you prefer that we not share your name and postal address with other companies, please see “How to remove your name from our mailing, sharing or email list” section below.

With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have the opportunity to choose not to share the information.

Length of Time Personal Information is Kept

We will keep the personal information you provide for an indefinite amount of time unless you make a request to us to remove or change your information consistent with a choice in our removal or correction notice sections.

Protection of Personal Information

We want you to feel confident about using the Site, and we are committed to protecting the personal information we collect. While we cannot guarantee security, we have implemented appropriate physical, electronic and managerial security procedures to help protect the personal information that you provide to us.

We utilize a variety of security measures to maintain the safety of your personal information. All user profile information is contained behind a “firewall” and only accessible by a limited number of personnel who have special access rights to our production systems. Passwords and credit card numbers collected by us are encrypted in a secure database, which is also located behind a firewall. All sensitive/credit information supplied by you is transmitted via Secure Socket Layer (SSL) technology and then encrypted in the database as stated above.

Children’s Privacy

TOR and the Site does not sell merchandise for purchase by children. If you are under 18, you may use the Site only with the involvement of a parent or guardian. Should a child whom we know to be under 13 send personal information to us, we will use that information only to respond directly to that child to inform him or her that we must have parental consent before receiving his or her personal information.

External Links

If any part of the Site links you to other Web sites, those Web sites do not operate under this Privacy Policy. We recommend that you examine the privacy statements posted on those other Web sites to understand their procedures for collecting, using, and disclosing personal information.

Changes to this Privacy Policy

TOR may update this privacy policy in the future. We will notify you about material changes to this privacy policy by sending a notice to the e-mail address you provided to us or by placing a prominent notice on the Site.

In the event, TOR goes through a business transition, such as a merger, dissolution or bankruptcy, and any of the assets are transferred to a new entity, all users will be notified via prominent notice on our website for 30 days after such change of ownership of their personal information. If as a result of the business transition, the users’ personally identifiable information will be used in a manner different from that stated at the time of collection, they will be given a choice consistent with our removal or correction notice sections.

How to Contact Us

If you have any questions or concerns about the privacy or security of your information, you may contact us in any of the following ways.

  1. You may send an email to
  2. You may send mail to the following address: Pasadena Tournament of Roses Association, 391 S. Orange Grove Blvd., Pasadena, California 91184
  3. You may call the following telephone number: (626) 449-4100