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BUY TICKETS

SPONSORS & PARTNERS

The Tournament of Roses offers a variety of partnership opportunities. Custom packages are available and may include consumer engagement and on-site activation, recognition in Tournament-produced publications, including online platforms, and access to associated event tickets.

The Tournament can also assist interested companies on opportunities such as game team bus wraps, street pole banners, Official Rose Parade Program ads, sweepstakes and more.

Presenting Sponsors

Rose Parade Presented by Honda

Presenting Sponsor
of the Rose Parade and
Rose Parade Opening Show

Rose Bowl Game Presented by Northwestern Mutual

Presenting Sponsor
of the Rose Bowl Game

Official Sponsors

FTD Official Floral Company

Official Floral Company and Sponsor of the Rose Parade Float Awards

Honda

Official Vehicle of the
Rose Parade

Northwestern Mutual TOR sponsor

Official Sponsor of the
Rose Parade

Passion Roses

Official Rose of the
Rose Bowl Game

PrimeSport TOR sponsor

Official Ticket Exchange,
Hospitality and Travel Partner
of the Rose Bowl Game

Sharp Seating Company TOR sponsor

Official Grandstand Seating
and Ticket Company

Wells Fargo

Presenting Sponsor of
the Rose Parade Closing
Show and Equestfest

Event Sponsors

Citizens Business Bank

Presenting Sponsor
of Coronation

Disneyland Resort

Official Host of Team Visit

East West Bank

Presenting Sponsor of
Empowerment Day

Hallmark Channel TOR sponsor

Presenting Sponsor of
the President’s Ball

Lawry’s TOR sponsor

Official Host of the
Annual Beef Bowl

Remo TOR sponsor

Presenting Sponsor of Bandfest and
Provider of Rose Parade Drumheads

Supporting Sponsors

Kaiser Permanente
Los Angeles Times
maui jim
UPS Store

Community Partners

College Football Playoff Foundation
Metro
Southwest
Verizon TOR sponsor

Product Suppliers

Gatorade
Jones Coffee Roasters
Nike

Royal Court Sponsors

Jacob Maarse TOR sponsor
macys
mikimoto america
tadashi shoji
TheSpa Sante