Develops alumni programs to connect former Rose Parade and Rose Bowl Game participants. Utilizes social media platforms to inform and engage key constituencies throughout the year. Gathers and creates content for use in social media.
COMMUNICATIONS & CREDENTIALS
Coordinates the deployment and operation of numerous communications systems, including two-way radios, GPS and private-line phones, in support of the Rose Parade operations. Oversees the production and distribution of several forms of credentials for the Rose Parade and organizes personnel to enforce access restrictions.
Makes presentations to service clubs, community organizations, schools and other groups in and around the Pasadena area in order to enhance understanding and appreciation of the Tournament’s activities and history. Hosts viewing for mobility impaired spectators at the Rose Parade.
CORONATION /KICKOFF/ VIP TAILGATE
Handles all arrangements for the Rose Queen and Royal Court Coronation Ceremony as well as the Royal Ball held for all Queen and Court tryout participants. Plans and hosts a pep rally and luncheon at the Rose Bowl Stadium for representatives of the Rose Bowl Game teams. Plans and hosts a tailgate party immediately before the Rose Bowl Game for guests of the Association.
Manages the public viewing of floats at specific float-building locations. Acts as hosts to the public, arranges tours and maintains safety and security at these locations.
Invites and coordinates the participation of the Rose Parade’s equestrian entries. Plans and hosts a reception in their honor and organizes the annual Equestfest event in advance of the parade.
Supports newly-created Tournament events, including Sip & Savor, the Rose Bowl Bash, and the Youth Empowerment Forum. The Committee works closely with the Tournament Parade Development & Events Office as well as the Rose Bowl Game Office.
Ensures that construction of Rose Parade floats meet the Association’s quality and safety guidelines and that all mechanical functions are tested in advance. Hosts a dinner in honor of the float operators.
Invites and coordinates participation of the Rose Parade’s float entrants and works to ensure they have a rewarding experience.
Handles food and beverage needs for a variety of Association events and activities including annual kickoff festivities, Tournament grandstands, and the disbanding area for equestrian units and marching bands. Provides food and beverages to Association committees throughout New Year’s Eve and New Year’s Day.
Represents the Association in its relationships with its partner conferences (Pac-12 and Big Ten) as well as with NCAA officials and other participating universities and conferences.
Secures the Rose Parade Formation Area and works with law enforcement to maintain crowd control in that area from New Year’s Eve through the duration of the Rose Parade.
Works to preserve the Association’s heritage and historical artifacts. Conducts tours of Tournament House for the public.
Acts as host for numerous guests of the Association. Plans and oversees the annual President’s party and Grand Marshal party, as well as activities for the Tournament’s festival partner guests.
Selects Rose Parade float judges and escorts them to judging sites. Advises on judging criteria; collects and publishes judging results to facilitate the announcement of float award winners on New Year’s morning.
LIAISON AND PLANNING
Acts as liaison between the City of Pasadena, law enforcement, other governmental agencies and Association committees to ensure compliance with all rules, regulations and ordinances and the acquisition of all necessary permits.
MEDIA OPERATIONS/HALL OF FAME
Hosts and operates central press headquarters for members of the media covering the Rose Bowl Game and organizes the Hall of Fame Induction Ceremony event.