OUR STRATEGIC PLANNING PROCESS
With the goal of producing a five-year strategic plan, the Pasadena Tournament of Roses Association and Star Insights, a L.A.-based strategic advisory firm, co-created a five-phase strategic planning process that emphasized inclusion and collective input from our stakeholders
Between February and March 2022, members of the Association’s Strategic Planning Team and Star Insights met on a weekly basis to develop a framework for a listening and input phase of the strategic planning process. We co-created a stakeholder map and set of core strategic questions to support engagement with members of our community. For additional details about this phase of the planning process, please refer to the “Discovery & Exploration Overview.”
In the spirit of driving an inclusive strategic planning process, we engaged a diverse range of internal and external stakeholders. We wanted them to share their thoughts, ideas, and unique perspectives on the Association’s strategic future through various listening activities, including individual interviews, small and large virtual group workshops, and a strategic planning survey. More than 20 stakeholder groups representing more than 1,000 individuals were engaged through this phase. The engagement level was strong, and the volume of ideas and input was significant, with activities connecting to more than 300 Association stakeholders.
We engaged a diverse range of Tournament of Roses stakeholders to create the Strategic Framework and Strategic Priorities. Participants included: Sponsors (current and past), Broadcast Partners, Float Participants (current and past), Float Builders (commercial and self-built), City and State officials, Community leaders, Staff and Association Members at all levels.
At the conclusion of Discovery & Exploration, Star Insights summarized the key learnings into an internal-facing “Learnings & Implications” (L&I) report. Insights in the L&I report informed our highly interactive strategy development workshops between June and July and served as the basis for the iterative development of our final strategic framework and plan.
Throughout the strategic planning process, engaged stakeholders emphasized a focus on our ability to deliver and execute – the need for practical solutions that are followed through with central accountability for the five-year plan, including post-measurement tracking. It is ideal when the plan is integrated into our annual business activities, so it is clear how to operationalize the priorities.
To complement this need, we co-created and launched a series of highly interactive workshops that drove the development of our Strategic Framework and Strategic Priorities for the Association’s Strategic Plan. In addition, the reports created by Star Insights served as a reference for future planning activities with the Executive Committee and other identified stakeholder groups based on topics and focus areas identified. Through this process, we also engaged in workshops and discussions to update and refresh our Mission, Vision and Values that will support this strategic plan and elevate our future.