SPONSORS & PARTNERS

The Tournament of Roses offers a wide range of customized partnership opportunities that tie your brand to the Rose Parade, Rose Bowl Game, and associated events and programs. Partnership elements include branding, digital and traditional media, on-site activation, tickets and corporate hospitality.

To explore opportunities that support your marketing objectives, please email esolomon@tournamentofroses.com.

Presenting Sponsors

Rose Parade Presented by Honda

Presenting Sponsor
of the Rose Parade and
Rose Parade Opening Show

Rose Parade Presented by Honda

Official Sponsors

Enjoy Illinois
FTD Official Floral Company
Honda
Louisiana Travel TOR sponsor
PrimeSport TOR sponsor

Presenting Sponsor of the Special Entertainment Performance

Official Floral Company and Sponsor of the Rose Parade Float Awards

Official Vehicle of the
Rose Parade

Presenting Sponsor of the
Mid Parade Performance

Presenting Sponsor of the
Grand Finale

PrimeSport TOR sponsor
On Location
Passion Roses
Sharp Seating Company TOR sponsor

Presenting Sponsor of
the First Mile

Official Ticket Exchange,
VIP Hospitality and Corporate Travel Partner

Official Rose of the
Rose Bowl Game

Official Grandstand Seating
and Ticket Company

Event Sponsors

Disneyland Resort
Citizens Business Bank
Citizens Business Bank
Hallmark Channel TOR sponsor
Four Roses Bourbon

Official Host of Team Visit

Presenting Sponsor of
Decorating Places

Presenting Sponsor of the
Tournament of Roses Royal Court

Official Sponsor of the
President’s Ball

Presenting Sponsor of VIP Tailgate

Lawry’s TOR sponsor
Meta TOR sponsor
Remo TOR sponsor
J.P. Morgan TOR sponsor

Official Sponsor of the
President’s Ball

Presenting Sponsor of
#ThisGen2023: A Youth Empowerment Forum

Official Host of the
Annual Beef Bowl

Presenting Sponsor of
Golf Classic

Supporting Sponsors

Graduate Hotels
Kaiser Permanente
Los Angeles Times
RevitaVet
Santa Anita Park
Taco Bell

Community Partners

College Football Playoff Foundation
Southwest
Verizon TOR sponsor

Product Suppliers

Gatorade
Jones Coffee Roasters
Nike

Royal Court Sponsors

The Enchanted Florist
macys
mikimoto america
Paul Mitchell
tadashi shoji

Commercial Float Partners