SPONSORS & PARTNERS
The Tournament of Roses offers a wide range of customized partnership opportunities that tie your brand to the Rose Parade, Rose Bowl Game, and associated events and programs. Partnership elements include branding, digital and traditional media, on-site activation, tickets and corporate hospitality.
To explore opportunities that support your marketing objectives, please email esolomon@tournamentofroses.com.
Presenting Sponsors
Presenting Sponsor
of the Rose Parade and
Rose Parade Opening Show
Official Sponsors
Presenting Sponsor of the Special Entertainment Performance
Official Floral Company and Sponsor of the Rose Parade Float Awards
Official Vehicle of the
Rose Parade
Presenting Sponsor of the
Mid Parade Performance
Presenting Sponsor of the
Grand Finale
Presenting Sponsor of
the First Mile
Official Ticket Exchange,
VIP Hospitality and Corporate Travel Partner
Official Rose of the
Rose Bowl Game
Official Grandstand Seating
and Ticket Company
Event Sponsors
Official Host of Team Visit
Presenting Sponsor of
Decorating Places
Presenting Sponsor of the
Tournament of Roses Royal Court
Official Sponsor of the
President’s Ball
Presenting Sponsor of VIP Tailgate
Official Sponsor of the
President’s Ball
Presenting Sponsor of
#ThisGen2023: A Youth Empowerment Forum
Official Host of the
Annual Beef Bowl
Presenting Sponsor of
Golf Classic
Supporting Sponsors
Community Partners
Product Suppliers
Royal Court Sponsors
Commercial Float Partners