SPONSORS & PARTNERS
The Tournament of Roses offers a wide range of customized partnership opportunities that tie your brand to the Rose Parade, Rose Bowl Game, and associated events and programs. Partnership elements include branding, digital and traditional media, on-site activation, tickets and corporate hospitality.
To explore opportunities that support your marketing objectives, please email esolomon@tournamentofroses.com.
Presenting Sponsors
Presenting Sponsor
of the Rose Parade and
Rose Parade Opening Show
Presenting Sponsor
of the Rose Bowl Game
Official Sponsors
Official Floral Company and Sponsor of the Rose Parade Float Awards
Official Vehicle of the
Rose Parade
Official Hospitality and Travel Provider for the
College Football Playoff Quarterfinal at the Rose Bowl Game
Official Rose of the
Rose Bowl Game
Official Grandstand Seating
and Ticket Company
Presenting Sponsors
Presenting Sponsor of
Decorating Places
Presenting Sponsor of the
Tournament of Roses Rose Court
Presenting Sponsor of Floatfest: A Rose Parade Showcase
Exclusive Travel Provider of the Rose Parade Bands
Official Sponsor of the
Rose Celebration
Presenting Sponsor of
Golf Classic
Presenting Sponsor of the
Mid Parade Performance
Presenting Sponsor of
5K Run with the Roses and Rose Bowl Bash
Presenting Sponsor of
Bandfest
Presenting Sponsor of
2025 Empowering Today, Tomorrow: Youth Leadership Summit
Presenting Sponsor of
Rose Float Sustainability Grant
Presenting Sponsor of a
Special Entertainment Performance
Supporting Sponsors
Community Partners
Product Suppliers
Rose Court Sponsors
