The Tournament of Roses offers a wide range of customized partnership opportunities that tie your brand to the Rose Parade, Rose Bowl Game, and associated events and programs. Partnership elements include branding, digital and traditional media, on-site activation, tickets and corporate hospitality.

To explore opportunities that support your marketing objectives, please email esolomon@tournamentofroses.com.

Presenting Sponsors

Rose Parade Presented by Honda

Presenting Sponsor
of the Rose Parade and
Rose Parade Opening Show

Rose Parade Presented by Honda

Presenting Sponsor
of the Rose Bowl Game

Official Sponsors

Enjoy Illinois
FTD Official Floral Company
Louisiana Travel TOR sponsor

Presenting Sponsor of the Special Entertainment Performance

Official Floral Company and Sponsor of the Rose Parade Float Awards

Official Vehicle of the
Rose Parade

Presenting Sponsor of the
Mid Parade Performance

PrimeSport TOR sponsor
On Location
Passion Roses
Sharp Seating Company TOR sponsor

Presenting Sponsor of the
Grand Finale

Official Ticket Exchange,
VIP Hospitality and Corporate Travel Partner

Official Rose of the
Rose Bowl Game

Official Grandstand Seating
and Ticket Company

Event Sponsors

Disneyland Resort
Citizens Business Bank
Citizens Business Bank
Hallmark Channel TOR sponsor
Four Roses Bourbon

Official Host of Team Visit

Presenting Sponsor of
Decorating Places

Presenting Sponsor of the
Tournament of Roses Rose Court

Official Sponsor of the
President’s Ball

Presenting Sponsor of VIP Tailgate

Lawry’s TOR sponsor
Remo TOR sponsor
J.P. Morgan TOR sponsor

Official Host of the
Annual Beef Bowl

Presenting Sponsor of
#ThisGen2024: A Youth Empowerment Forum

Presenting Sponsor of

Presenting Sponsor of
Golf Classic

Supporting Sponsors

JP Morgan
Kaiser Permanente
LA Times
The UPS Store
Uncle Nearest

Community Partners

American Red Cross
College Football Playoff Foundation

Product Suppliers

Dr. Pepper
Jones Coffee Roasters

Rose Court Sponsors

The Enchanted Florist
mikimoto america
Paul Mitchell
tadashi shoji