The Tournament of Roses offers a wide range of customized partnership opportunities that tie your brand to the Rose Parade, Rose Bowl Game, and associated events and programs. Partnership elements include branding, digital and traditional media, on-site activation, tickets and corporate hospitality.

To explore opportunities that support your marketing objectives, please email esolomon@tournamentofroses.com.

Presenting Sponsors

Rose Parade Presented by Honda

Presenting Sponsor
of the Rose Parade and
Rose Parade Opening Show

Rose Parade Presented by Honda

Official Sponsors

Enjoy Illinois
FTD Official Floral Company
Louisiana Travel TOR sponsor
PrimeSport TOR sponsor

Presenting Sponsor of the Special Entertainment Performance

Official Floral Company and Sponsor of the Rose Parade Float Awards

Official Vehicle of the
Rose Parade

Presenting Sponsor of the
Mid Parade Performance

Presenting Sponsor of the
Grand Finale

PrimeSport TOR sponsor
On Location
Passion Roses
Sharp Seating Company TOR sponsor

Presenting Sponsor of
the First Mile

Official Ticket Exchange,
VIP Hospitality and Corporate Travel Partner

Official Rose of the
Rose Bowl Game

Official Grandstand Seating
and Ticket Company

Event Sponsors

Citizens Business Bank
Citizens Business Bank
Disneyland Resort
Four Roses Bourbon

Presenting Sponsor of
Decorating Places

Presenting Sponsor of the
Tournament of Roses Royal Court

Official Host of Team Visit

Presenting Sponsor of VIP Tailgate

Hallmark Channel TOR sponsor
Lawry’s TOR sponsor
Remo TOR sponsor

Official Sponsor of the
President’s Ball

Official Host of the
Annual Beef Bowl

Presenting Sponsor of Bandfest and
Provider of Rose Parade Drumheads

Supporting Sponsors

JP Morgan Private Bank
JP Morgan Private Bank
Kaiser Permanente
Los Angeles Times
Los Angeles Times
Taco Bell

Community Partners

College Football Playoff Foundation
Verizon TOR sponsor

Product Suppliers

Jones Coffee Roasters

Royal Court Sponsors

The Enchanted Florist
mikimoto america
Paul Mitchell
tadashi shoji

Commercial Float Partners

Bangkit U.S.A. / BAZIC Products

Blue Diamond Growers

Kaiser Permanente


OneLegacy Foundation

RFD-TV/Mutual of Omaha

San Diego Zoo Wildlife Alliance

Stoopid Buddy Stoodios, in partnership with Nouns

Trader Joe’s