The Tournament of Roses offers a variety of partnership opportunities. Custom packages are available and may include consumer engagement and on-site activation, recognition in Tournament-produced publications, including online platforms, and access to associated event tickets.

The Tournament can also assist interested companies on opportunities such as game team bus wraps, street pole banners, Official Rose Parade Program ads, sweepstakes and more.

Sponsorship Opportunities PDF

Presenting Sponsors

Rose Parade Presented by Honda

Presenting Sponsor
of the Rose Parade and
Rose Parade Opening Show

Rose Parade Presented by Honda

Official Sponsors

FTD Official Floral Company

Official Floral Company and Sponsor of the Rose Parade Float Awards


Official Vehicle of the
Rose Parade

PrimeSport TOR sponsor

Official Ticket Exchange,
Hospitality and Travel Partner
of the Rose Bowl Game

Purely Sedona

Official Water Sponsor of the Tournament of Roses

Passion Roses

Official Rose of the
Rose Bowl Game

Sharp Seating Company TOR sponsor

Official Grandstand Seating
and Ticket Company

Event Sponsors

Citizens Business Bank

Presenting Sponsor
of the Royal Court

Disneyland Resort

Official Host of Team Visit

East West Bank

Presenting Sponsor of
Empowerment Day

Lawry’s TOR sponsor

Official Host of the
Annual Beef Bowl

Remo TOR sponsor

Presenting Sponsor of Bandfest and
Provider of Rose Parade Drumheads

Remo TOR sponsor

Official Literacy Sponsor

Commercial Float Partners


Supporting Sponsors

Gradute Hotels
Kaiser Permanente
Los Angeles Times
maui jim

Community Partners

College Football Playoff Foundation
Verizon TOR sponsor

Product Suppliers

Jones Coffee Roasters

Royal Court Sponsors

mikimoto america
tadashi shoji