PASADENA, Calif. (March 9, 2020) – The Pasadena Tournament of Roses® announced today the selection of Carlos Illingworth as the new Senior Director of Community Relations for the Pasadena Tournament of Roses Association.

In this role, Illingworth will not only lead the Association’s commitment to community relations, but also will serve as Executive Director of the Pasadena Tournament of Roses Foundation.

Illingworth brings to the Tournament of Roses 15 years of experience, having most recently served as Director of Public Affairs and Communications at Coca-Cola North America, where he represented the beverage company in California and Nevada, overseeing stakeholders relations, government affairs, communications and local community giving. Prior to Coca-Cola, Carlos led external affairs for Albertsons, Vons and Pavilions, where he was originally based at their Arcadia offices. In addition to overseeing community and government relations, he directed the grocery chain’s charitable giving and volunteer program, while chairing The Vons Foundation and The Albertsons Foundation. He started his career as a field representative for members of the California Legislature.

“We are thrilled to welcome Carlos to the Tournament family,” said David Eads, Tournament of Roses Executive Director/CEO. “With his depth of experience and network of relationships with community leaders across our region and beyond, we are confident that he will help us broaden and deepen our impact in the community.”

A native of Los Angeles, Illingworth grew up in the San Gabriel Valley and received a BA in Communications from Cal State L.A., where he was twice elected student body president. A past president of the Cal State L.A. Alumni Association and current member of the President’s Council, Illingworth has also held leadership roles in numerous business and nonprofit organizations, including the San Gabriel Valley Economic Partnership, where he completed a term as Chair of the Board of Directors.

“As someone with deep roots in the region, I am honored to join an organization with such a rich history,” said Illingworth. “I am looking forward to the opportunity of leveraging the strength of the Tournament’s brand and 130 years of service to the community.”

Illingworth resides in Whittier with his wife Corrine and their three children.