PASADENA, Calif. (October 14, 2025) – Knox & Dobson is proud to announce its official partnership with the Pasadena Tournament of Roses®, serving as the exclusive cocktail brand for the 2026 Rose Parade® festivities. This collaboration brings the two together in a shared appreciation for heritage, excellence and the spirit of teamwork.
For millions around the world, the Rose Parade presented by Honda is a beloved New Year’s Day tradition. As teams unite to build breathtaking floats, perform in world-class bands and produce a spectacular event, Knox & Dobson brings its own artistry to the celebration: bar-quality cocktails in every ready-to-drink bottle. It is a toast to the collective effort behind one of America’s most cherished traditions.
The 2026 Tournament of Roses theme, “The Magic in Teamwork,” celebrates the power of collaboration and the sense of accomplishment that comes from working together toward a common goal.
“We’re honored to be part of an event that so beautifully showcases the best of what people can achieve together,” said Rob Levy, President and Co-Founder of Knox & Dobson. “Like the Rose Parade, our cocktails are a celebration of craftsmanship, tradition and shared experiences. This partnership is a natural fit and one we’re proud to raise a glass to.”
As part of the season-long celebration, Knox & Dobson will participate in key Tournament of Roses events, including Floatfest (the festival at the end of the parade where the public can see the floats up close), a tailgate party at the Rose Bowl and other associated events throughout the year. These gatherings offer the perfect opportunity for fans and supporters to experience Knox & Dobson’s handcrafted cocktails while toasting to the teamwork that powers the Rose Parade.
“We are excited to welcome Knox & Dobson as a partner in the Rose Parade,” said David Eads, CEO of the Pasadena Tournament of Roses.“Their dedication to quality and craftsmanship reflects the same values that make the Parade a cherished tradition. With our 2026 theme, “The Magic in Teamwork”, this partnership is a perfect match. It’s another way we can celebrate teamwork as we ring in the new year.”
Knox & Dobson is built on a pedigree of excellence in taste and attention to detail. Each multi-award-winning bottled cocktail is meticulously crafted to be shared and enjoyed anywhere, offering elegance and convenience without the fuss of mixing.
For more information, visit www.knoxanddobson.com and tournamentofroses.com, or contact vanessa@teamchicexecs.com and bethany@teamchicexecs.com.
