PASADENA, Calif. (July 1, 2025) – In an effort to spark curiosity and inspire the next generation of innovators, the Pasadena Tournament of Roses® partnered with Cal Poly Rose Float to present RoseSTEM, an immersive educational program supported by STEAM:CODERS. Held June 24 and 25, the program offered middle and high school students a behind-the-scenes look at the science and engineering behind building a Rose Parade® float, featuring hands-on experiences at the Cal Poly Rose Float lab.

Led by the student teams of Cal Poly Pomona and Cal Poly San Luis Obispo, participants explored the innovative techniques used in float construction, from mechanical design and animation to structural engineering—highlighting the STEM skills that power the creativity seen each New Year’s Day. Since 1949, Cal Poly Universities have brought bold, student-built floats to the Parade, pioneering milestones like the first hydraulically animated float in 1968 and the debut of computer-controlled animation in 1978.

“By combining innovation with imagination, RoseSTEM empowers students to think critically, build confidently, and envision futures shaped by their own potential. The program reflects a shared commitment to education, equity, and opportunity—showing students that STEAM isn’t just a series of subjects, it is also a pathway for future opportunities,” says Raymond Ealy, president and CEO of STEAM:CODERS.

Over 100 students, ages 12 to 17, from Pasadena and the San Gabriel Valley took part in RoseSTEM. “This unique learning experience is made possible through collaboration with local nonprofits including STEAM:CODERS and Day One. RoseSTEM reflects the Cal Poly ‘Learn by Doing’ philosophy and aligns with the Tournament’s commitment to youth education,” said Mark Leavens, President of the Pasadena Tournament of Roses Association.

“Our Rose Float students, who some are just a couple years out of High School, can really connect with the young students to drive home the importance of both a college education, but how STEAM touches every aspect of our lives. I see the genuine excitement and gratification from my students as they make lasting positive impressions of the students of the future,” shared Cary Khatab, director, Cal Poly Rose Float.

RoseSTEM also compliments the Tournament of Roses Foundation’s grantmaking efforts, which support year-round programs that empower students through access to technology, mentorship and career exploration.

RoseSTEM participants were provided with lunch, free transportation, a college tour and the opportunity to connect with Cal Poly student leaders on the Cal Poly Pomona campus.