PASADENA, Calif. (March 21, 2024) – Registration is now open for #ThisGen2024! The Pasadena Tournament of Roses® will host #ThisGen2024: A Youth Empowerment Forum presented by Pasadena City College on Wednesday, April 17, 2024, beginning at 9 a.m. Back for the fourth year, #ThisGen2024 will focus on empowering the next generation of leaders and give students the opportunity to learn about inspiring leadership, breaking barriers and aligning passion with skill sets. Attendees will leave feeling empowered to be courageous, confident and intentional with the choices that impact their future.

Registration for the no-cost, half-day event is now open and available online at Lunch will be provided by Panda Cares, the charitable branch of Panda Express.

Bringing together hundreds of students from surrounding high schools and colleges, #ThisGen2024 will feature an impressive lineup of panelists from some of the most influential sports, entertainment, and technology organizations including Mattel, Moose Toys, National Football Foundation, William Morris Endeavor and more. Look for upcoming announcements regarding speakers and panelists in the weeks ahead.

“We’re thrilled to offer this exciting event for young people in our community and provide them the opportunity to meet and interact with professionals from various backgrounds,” stated Ed Morales, President of the Pasadena Tournament of Roses. “Our theme this year is ‘Best Day Ever’ and #ThisGen2024 as it has in the past, strives to be that day for our youth. The Tournament of Roses continues cultivating meaningful and engaging experiences for our community. We look forward to seeing the attendees and providing them with empowering moments. We wish them all the very best in the future!”

Learn more about #ThisGen2024’s host & speakers here.

The Tournament of Roses is thankful to our presenting sponsor, Pasadena City College, for providing the venue for #ThisGen2024.

We look forward to empowering the next generation of leaders together.