
PASADENA, Calif. (November 10, 2024) – Today, the Pasadena Tournament of Roses held their sixth annual Community Open House in partnership with the Pasadena Community Coalition, welcoming nearly 500 people to Tournament House. The event, which was sponsored in part by the California Credit Union Foundation, brought people together to celebrate the community’s diversity and honor the 2025 President Ed Morales. Serving as a volunteer Member of the Association since 1992, he is the current president of the Tournament of Roses, providing leadership for the 136th Rose Parade® presented by Honda and the College Football Quarterfinal at the 111th Rose Bowl Game® presented by Prudential on January 1, 2025.
“We are excited to host our sixth annual Community Open House in partnership with the Pasadena Community Coalition. This event is focused on uniting our community, embracing diversity and enjoying a fun, festive day,” said Ed Morales. “The Tournament of Roses is dedicated to building connections and fostering collaboration within our community. The Community Open House continues this legacy by bringing neighbors and friends together in unity and celebration.”
The gathering of neighbors at Tournament House is a wonderful expression of unity, showcasing the Tournament of Roses as a celebration that embraces all. It serves as a powerful testament to the commitment of the Pasadena Tournament of Roses to advancing diversity, equity, and inclusion and their dedication to enhancing relationships and community collaboration, including the valued partnership with the Pasadena Community Coalition and support from the California Credit Union Foundation.
“The Community Open House has become a cherished event that is now ingrained into the fabric of Pasadena,” said Martin Gordon, Chairman and CEO of the Pasadena Community Coalition. “It is a beacon of light and hope that highlights the best of Pasadena. Not our differences but our shared vision of the future as we embrace what we all have in common: a quest for love, peace, tranquility, progress and, of course, the best day ever!”
For more than a century, the Tournament of Roses has contributed to various communities through event-driven economic impact and other forms of giving. The Community Open House is another way to celebrate our local community and our commitment to further community engagement and initiatives.
