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The Pasadena Tournament of Roses partners with PRIMESPORT to offer official Rose Parade ticket packages as well as official Rose Bowl Game ticket packages. PRIMESPORT also serves as the official Fan-to-Fan Ticket Exchange for the Rose Bowl Game. All tours include hospitality at Pasadena area hotels.


Official and reserved grandstand seating for the Rose Parade and ancillary Tournament of Roses events are now available for purchase through Sharp Seating Company.

Sharp Seating Company

Fans may purchase reservations for a team of their choice, with prices determined by demand in the market. If the selected team qualifies for the Rose Bowl Game, the fan will be charged for face-value game tickets equal to the number of reservations owned. For more information on ticket reservations through Rose Bowl Game RSVP, click here.