The countdown to New Year’s Day continues with another round of imagination and artistry.
PASADENA, Calif. (September 24, 2026) – As the countdown to New Year’s Day continues, the Pasadena Tournament of Roses® is excited to unveil another Sneak Peek of the 138th Rose Parade presented by Honda®, giving fans an early look at the spectacular floats set to make their way down Colorado Boulevard.
This week’s showcase features the creative visions of City of Burbank, City of Santa Fe Springs, City of Torrence, EL ARCA, Lions International and Lutheran Hour Ministries.
Bringing this year’s theme, “Welcome,” to life, each float offers its own unique story through vibrant floral displays, intricate artistry and imaginative design. From meaningful messages and community celebrations to creative journeys and inspiring tributes, these entries offer just a glimpse of the incredible sights awaiting audiences on New Year’s Day.
The magic truly comes to life when these floats are covered in millions of flowers and brought to life by the dedicated volunteers, builders and artisans who make the Rose Parade possible.
Don’t miss your chance to welcome 2027 with the beauty, creativity and unforgettable spectacle of the Rose Parade. Join us on New Year’s Day at 8 a.m. PST!
City of Burbank – “Welcome Home”
Float builder: 2027 Burbank Tournament of Roses Association
City of Santa Fe Springs – “Bienvenidos a Nuestra Comunidad!”
Float builder: Phoenix Decorating Company
City of Torrance — “Serenity Awaits”
Float builder: Fiesta Productions Inc.
El ARCA — “A Safe Place to Belong”
Float builder: Fiesta Productions Inc.
Lions International — “Soaring In Service”
Float builder: Phoenix Decorating Company
Lutheran Hour Ministries— “God’s Promises Welcome All”
Float builder: Phoenix Decorating Company
With each Sneak Peek, the magic continues to build toward January 1, 2027, when millions around the world will experience the floral wonder of the 138th Rose Parade presented by Honda and the College Football Quarterfinal Rose Bowl Game® presented by Prudential.
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MEDIA CONTACT: Candy Carlson 310-749-2820 |. ccarlson@tournamentofroses.com
About the Pasadena Tournament of Roses®
The Pasadena Tournament of Roses® is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Prudential and a variety of accompanying events. The Association’s 935 Members supply more than 80,000 volunteer hours, which will drive the success of the 138th Rose Parade, themed “Welcome” on Friday, January 1, 2027, followed by the College Football Quarterfinal at the Rose Bowl Game presented by Prudential. Visit www.tournamentofroses.com, follow us on Instagram, TikTok, YouTube, X and like us on Facebook.
