Saturday, March 28, 2020

9:30 AM – 2:30 PM

Beckman Auditorium, Caltech

1200 E. California Blvd.

Pasadena, CA 91125

The second annual #ThisGen youth empowerment forum, presented by East West Bank, is returning to Pasadena! Join fellow high school and college-aged students for an impactful day filled with inspirational conversation from star athletes, industry innovators, talented artists, writers and more. This Tournament of Roses® event will feature opportunities to mix and mingle with panelists and community leaders. Don’t miss this incredible chance to hear from dynamic speakers and gain insight on how to activate your future!

Complimentary admission for high school and college-aged students. Breakfast and lunch will also be provided.

For more information about #ThisGen2020, contact


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Anedra Edwards is the Visual Effects Editor for the CW Network’s DC Comics television drama Black Lightning. As part of the post-production crew for seasons 1, 2 and 3, her role with the series includes managing over 1,800 visual effects shots used during the show and handling the technical details of the visual effects developed by the show’s editorial team.

She has over 10 years of film and television experience in both scripted and non-scripted content.

Her editorial experience has been with major companies including Netflix, HBO, BET, National Geographic Channel, Discovery Channel, and NBC. While an undergraduate student, Anedra worked as a Production Assistant for multiple BET programs including The Bobby Jones Gospel Show, the 2010 Black Girls Rock Awards Show , and the 2010 BET Honors . As a part of her bachelor’s degree program in International Business and Management at Dickinson College, she completed a semester in Shanghai, China.

Anedra currently lives in Los Angeles and is a member of the Motion Picture Editors Guild. She continues to climb the Hollywood ladder to become a lead editor for major scripted content for both television and streaming.


Curiosity, community, and impact. Those are the three things driving Brinda Penmetsa in her professional and personal life. In 2015 Brinda became the first Resolution Project fellow from Texas and in 2019 she was recognized as the Most Impactful Volunteer in North America by Capgemini. Originally from Houston, Texas, she has experience in food waste reduction and currently serves as a mentor for the Clinton Global Initiative University.


Jose Zelaya is currently the lead character designer for Disney’s “The Lion Guard” which continues the epic storytelling of “The Lion King.” Zelaya also concurrently works as a character designer on Disney Junior’s ” Mickey and the Roadster Racers” among other projects now in development.

Zelaya earned a scholarship in animation from Crain/Royer Studios in Santa Monica, California. He then lead to further training at the Academy of Entertainment and Technology in Santa Monica as well as Gnomon School of Visual Effects Games and Animation in Hollywoood, California.


In 2011, after winning three Emmy Awards for Outstanding Drama Series Writing Team, as well as the Writers’ Guild of America Award for Outstanding Writing in a Daytime Drama (2011).

Tom Casiello became a writer/director for World Wrestling Entertainment. In 2015, he became WWE’s Managing Lead Writer, overseeing the writing teams and storytelling for their entire televised line-up, totaling over 600 hours of original televised programming a year. During this time, Casiello was an advocate for the WWE Women’s Division, fighting for gender equality within the company. In 2016, his WWE career culminated with the Women’s Division featured in the Main Event for the first time in the company’s seventy-year history.

He was also the Head Writer for “Six Minutes”, a family-friendly scripted podcast with over twenty million downloads from 2017-2019. Six Minutes is still being used in classrooms all over the country as part of a listening comprehension curriculum. Currently, he is the Writer for Apex Legends, one of the biggest multiplayer video games in the world, with almost seventy million players worldwide. He oversees the game’s lore, as well as co-writes all of their novelizations, comic books, and animated shorts.

He resides in Los Angeles, California.

JESS ROSALES, Host and Moderator

Jess Rosales is a sports reporter and entertainment host as seen on FS1, HBO Latino, ESPN Deportes, TVG and an in-arena host for the Los Angeles Dodgers and Rose Bowl Game. A graduate of California State University, Jess has been in the reporting industry for over 10 years.


#ThisGen presented by East West Bank, is a youth empowerment forum geared toward high school and college-aged students.

The half-day program will begin in the late morning and feature multiple speaker panels that include industry innovators, talented artists, writers, athletes and more. Attendees will hear from panelists, learning from stories and experiences, in a moderated discussion that will also include a question and answer session.

The event will also feature opportunities to mix and mingle with panelists, community leaders, and other event attendees. #ThisGen aims to not only inspire the next generation of leaders but to also provide a great opportunity for networking.

Admission is complimentary for high school and college-aged students. Each attendee will also receive breakfast, lunch and a #ThisGen gift bag.


The half-day event is designed to engage youth in the Southern California community and empower them for the future. Join us in this interactive forum as we showcase a diverse group of speakers, giving attendees the opportunity to learn about breaking barriers, overcoming obstacles, and following their passions and dreams. At #ThisGen, attendees will leave feeling inspired to be courageous, confident and intentional with the choices that impact their lives.

#ThisGen on Saturday, March 28, will take place at Beckman Auditorium at Caltech (California Technical Institute).

#ThisGen is a ticketed event, open to all high school and college-aged youth. The event seating, amenities, and conversation topics are focused toward this specific age group. Please contact our office with any questions.

Registration is complimentary for all high school and college-age guests.

Yes, we will make every attempt to accommodate all students. For accessibility information or to request an accommodation please contact (626) 817-9326 or Providing at least 72 hour notice prior to the meeting will help ensure availability.

Yes! Registered guests attending Saturday, March 28, will enjoy complimentary breakfast and lunch.

On Saturday, March 28, registered guests will enjoy the half-day event in Pasadena, which includes three panel discussions, a gift bag and complimentary food and beverage. Check in starts at 9:30 AM PST, with the first panel starting at 10:20 AM PST. A full-length schedule will be available on our website.

Yes, complimentary parking is available at Caltech. A map of all parking options will be provided to registered guests, in advance of the event.