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The Rose Bowl Bash is a one-of-a-kind event that celebrates college football and the excitement of the Rose Bowl Game. The two-day event will take place at The Bloc plaza (Hope and 7th Street) in the heart of downtown Los Angeles.

The Rose Bowl Bash is free to the public and includes family-friendly interactive games, a Rose Bowl Game merchandise booth, photo activations, a beer garden, and entertainment—including a DJ booth and participation from team bands and cheer squads. Food trucks and other local merchants will also be available to attendees.