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The Rose Bowl Bash is a one-of-a-kind event in downtown Los Angeles on New Year’s Eve (Monday, December 31st, 2018). The event celebrates college football and will take place at The Bloc plaza (Hope and 7th Street).

The Rose Bowl Bash is free to the public and will include family-friendly interactive games, a Rose Bowl Game merchandise booth, photo activations, a beer garden to watch ESPN coverage, and entertainment—including a DJ booth and potential participation from team bands and cheer squads. Food trucks and other local merchants will also be available to attendees.