TV SPECIAL OFFICIAL PARTNERS
Thank you to the following companies and organizations for their partnership and support of “The Rose Parade’s New Year Celebration presented by Honda.”
Upcoming
Rose Parade Events
Decorating Places presented by Alaska Airlines
December 28, 2023| 11:00 AM - December 30, 2023| 1:00 PM
Equestfest
December 29, 2023| 10:00 AM - 3:00 PM
Bandfest presented by REMO
December 29, 2023| 2:00 PM - December 30, 2023| 4:00 PM
Floatfest: A Rose Parade Showcase
January 1, 2024| All day - January 2, 2024
135th Rose Parade presented by Honda
January 1, 2024| 8:00 AM - 10:00 AM
PRESENTING SPONSOR
Celebrating more than 60 years of innovation and commitment to helping others
Featured Partners
City of Hope
Celebrating doctors, nurses, cancer survivors, and new beginnings
Dole Packaged Foods
Highlighting its efforts to bring access to sustainable nutrition for 1 billion people by 2025
Donate Life
Presenting a floral sculpture to honor organ and tissue donors, as well as healthcare heroes who make the gift of life possible
FTD
Contributing their iconic floral décor in the Rose Parade for nearly 70 years
Kaiser Permanente
Honoring health care heroes and a healthy, thriving world
Trader Joe’s
Saluting store Crew Members who are nourishing their neighborhoods, every day
The UPS Store
Highlighting their dedication to literacy, providing children resources to read