The 105th Rose Queen, Naomi Stillitano, and the 2024 Rose Court— Olivia Bohanec, Trinity Dela Cruz, Phoebe Ho, Mia Moore-Walker, Jessica Powell and Emmerson Tucker—are presented gracefully beneath a dazzling jeweled crown canopy sitting upon tailored rose gardens. This captivating floral masterpiece showcases the elegance of the Rose Queen and the Rose Court. The float is adorned with intricate details like white mums, pink roses and delicate carnations. The floor, embellished with yellow and gold mums, leads to a central pathway of shiny grey silverleaf, guiding up to the float's magnificent crown. This enchanting floral masterpiece is accented with vibrant elfin pink mums and heart shaped symbolism showcasing the Court's camaraderie and unity. Please give your best wave as we honor and celebrate the 2024 Rose Court!
2024 TOURNAMENT OF ROSES ROSE COURT
The excitement continues for the University of Michigan after the Parade when they look to make their mark on the thousands of fans gathered for the College Football Playoff Semifinal at the Rose Bowl Game presented by Prudential. The winner of The Granddaddy of Them All will go on to play in the CFP National Championship. This float inspires enthusiasm and admiration for the amazing Michigan student-athletes competing in this year’s Rose Bowl Game. The first Tournament of Roses football game, which was the first post-season football game in the nation, was staged at Tournament Park on January 1, 1902. This collegiate classic has been the occasion of many firsts. The Rose Bowl Game was the first local radio broadcast of an East-West bowl game in 1926, the first transcontinental radio broadcast of a sporting event in 1927, the first local telecast of a college football game in 1948, the first national telecast of a college football game in 1952, the first coast-to-coast color telecast of a collegiate football game in 1962 and the first College Football Playoff Semifinal in 2015. 110TH ROSE BOWL GAME PRESENTED BY PRUDENTIAL -
UNIVERSITY OF MICHIGAN
The team float for The University of Alabama features the team’s spirit squad to jump-start the excitement and support among football fans for today’s game. The float also features a giant football surrounded by beautiful flowers to help rally the fans of the Rose Bowl Game presented by Prudential, the Rose Parade presented by Honda, and the Alabama Crimson Tide. The first Tournament of Roses football game, which was the first post-season football game in the nation, was staged at Tournament Park on January 1, 1902. This collegiate classic has been the occasion of many firsts. The Rose Bowl Game was the first local radio broadcast of an
East-West bowl game in 1926, the first transcontinental radio broadcast of a sporting event in 1927, the first local telecast of a college football game in 1948, the first national telecast of a college football game in 1952, the first coast-to-coast color telecast of a collegiate football game in 1962 and the first College Football Playoff Semifinal in 2015. 110TH ROSE BOWL GAME PRESENTED BY PRUDENTIAL -
THE UNIVERSITY OF ALABAMA
The mission of the American Armenian Rose Float Association is to promote and preserve Armenian culture and heritage through the art of float design. Vibrant hues dance to the rhythm of the float theme, “Armenian Melodies,” featuring a beautiful Armenian Taraz, a dress adorned with red Christmas mums, whole pomegranates, cranberry seeds and dried apricots. The Shukar Birds are decorated with blue and purple statice, black beans and the warm glow of orange lentils. Feel the beat of traditional Daf drums, curated into a medley of brown flax seeds, crushed walnuts, and the deep blue of statice. The most stunning aspect of the float is the floral portrayal of Garni Gorge, where the first-century AD Temple of Garni lies just east of Yerevan, Armenia. The astonishing rock wall is crafted with white rice and seeds of light lettuce, poppies, and dark lettuce, a tribute to the Armenian terrain. This celebration of Armenian heritage represents the dedication to inspiring, educating and raising awareness about the deep history of Armenian traditions and values.
AMERICAN ARMENIAN ROSE FLOAT ASSOCIATION
The Cal Poly Universities Rose Float Association is a joint polytechnic program between Cal Poly Pomona and Cal Poly San Luis Obispo, which has won an astounding 60 awards in its 75-year history in the Rose Parade. This student-built float titled, “Shock n’ Roll: Powering the Musical Current,” embodies the “Learn by Doing” philosophy showcasing Cal Poly students' skills and readiness for the world as creators, innovators, leaders and agents of change. Sea creatures electrify and bring to life the musical environment with sounds of rock and roll. The float’s animation includes swimming rays and eels, and effects like moving keys on a piano and spinning turntable resting in the mouth of a giant clam, highlighting Cal Poly’s innovative design. Vibrant purple cabbage, dragon fruit and kale blend their rich hues, while onions, cauliflower, grapefruit and red kuri squash add depth and texture. To mimic the intricate patterns of sea urchins, delicate purple carrots are expertly woven into the design. These energizing creatures could not exist without the other and come together to exist in harmony, providing life and music to the sea.
CAL POLY UNIVERSITIES
The City of Alhambra presents the float, “Celebrating the Year of the Dragon,” a magnificent spectacle embodying the diversity of the city, home to primarily Asian and Latino communities contributing to its unique culture. Located eight miles from downtown Los Angeles, Alhambra proudly showcases its thriving community of 83,000 residents, boasting a flourishing school district, charming restaurant scene and dozens of Fortune 500 companies. The city invited Alhambra Unified Elementary School students to create this year’s float design. Chosen for its representation of Alhambra’s diverse heritage and its strong ties to the global language of music, the winning design came from Shannon Tan from Ramona Elementary School. Featured is a colossal dragon clutching a globe in its claw, symbolizing unity as it stands protectively over a sleeping baby dragon in the shadows of the classic City of Alhambra sign. The beautifully decorated dragons are surrounded by beautiful musical notes and instruments, illustrating the 2024 Tournament of Roses theme and celebrating the 75-year history of Alhambra in the Rose Parade. CITY OF ALHAMBRA
Celebrating the 75th anniversary of the Burbank Tournament of Roses Association, the group is proud to present Burbank’s 91st participation in the Parade. The float, “Caterpillar Melody,” centers around an oversized caterpillar named Beth, playing a joyful tune on a harp surrounded by colorful butterflies, highlighting the transformative power of music. The caterpillar was designed in CAD software and prototyped with 3-D printing. A single cylinder drives the head and tail mechanisms as it is supported by a truss system within the harp. Butterflies flutter to create a lively scene adorned with tens of thousands of cushion mums, button mums, orchid stems, and rose stems. Also featured are yellow and purple daisies covered in cornmeal, an array of sunflowers, gerbera daisies and Liatris stems, creating a colorful display. Ben Knorr wrote an original composition, “Caterpillar Melody,” to be played as the float makes its way down Colorado Blvd. The piece expresses the simplicity and beauty found in nature, beginning with a gentle string texture and a conversational harp on a peaceful musical journey.
CITY OF BURBANK
City of Hope, a world-renowned cancer research and treatment organization, is a leader in bone marrow transplants and immunotherapy, a treatment that enhances the immune system’s ability to fight cancer. The float showcases stories of cancer patients who triumphed over their diagnosis, featuring float riders who are patients with shared stories of doctors, nurses and caregivers who provided lifesaving treatments and compassionate care. At the front of the float is City of Hope’s Golter Gate in the Rose Garden as a reminder that City of Hope doesn’t treat diseases: it treats people. Inscription from one of City of Hope’s early leaders, Samuel H. Golter, reads: “There is no profit in curing the body, if in the process, we destroy the soul.” The float features oversized roses and trees leading to a vibrant carousel adorned with mirrors, butterflies and trees with doves of peace. hrough this float, City of Hope conveys their message of hope, resilience and compassionate care, demonstrating their dedication to patients’ well-being and their pioneering contributions to cancer research and treatment.
CITY OF HOPE
The City of South Pasadena prides itself as the oldest self-built float in the Rose Parade, decorating floats since 1893. The South Pasadena Tournament of Roses Association promotes community spirit and volunteerism as the city comes together to make this float happen each year through fundraising efforts and community donations. In a city-wide contest, this year’s float, titled “Boogie Fever,” was the selected concept design submitted by Anne Mueller and brought to life by artist Renee Hoss-Johnson. The float tells the story of a group of playful animals that have discovered the joys of music when they find some musical instruments in their surroundings. The toucan, covered in buffalo grass and white mums, takes a spin on a vintage turntable covered in eucalyptus bark, oat bran, silver leaf and seaweed. The elephant, made up of ming moss and pink rose petals, blows his trunk like a horn, while the orangutan, colored by ground cinnamon, beats the drums. This caucus of chaos shows that we can all come together to enjoy a great tune as “Boogie Fever” by The Sylvers plays aloud.
CITY OF SOUTH PASADENA
The City of Torrance, the eighth largest city in Los Angeles County, marks their 67th year with the Rose Parade. For their 2024 float entry, a city-wide design contest was held within the five high schools of Torrance. The selected design, from Jodie Cheng of West High School, depicts the sweet communication between a mother bird and her babies. The float features a family of baby birds who are blind for the first few days after hatching, constantly calling for their mother. While responding to their calls, the mother creates “a beautiful song found in nature.” Volunteers ages 19 to 90 come together to decorate the float with various flowers, including orchids, colorful roses, gerbera daisies and blue Dutch irises. The Torrance Rose Float Association’s volunteer lead Board of Directors works year-round to keep Torrance represented in the Rose Parade. Notable riders of the float include Jodie Cheng, and Sharon Kalani, a member of the Torrance City Council, highlighting the City's commitment to community engagement and tradition.
CITY OF TORRANCE
Coding for Veterans is a program that assists military veterans transitioning from public service to civilian careers in the private sector. Key stakeholders in the program include the United States Armed Forces, Canadian Armed Forces, University of Southern California and University of Ottawa. Their float, rightly named, “Sounds of Success,” is a visual display of acknowledgement and gratitude in front of American, Canadian and global audiences. The float represents the journey from military deployment to civilian employment. Featured are a helicopter inspired by the Sikorsky UH-60 Black Hawk, a working oversized laptop screen and a Lockheed Martin F-35 Lightning II jet. Gaining new skills for a tech career not only provides financial stability for veterans and their families but also addresses the shortage of workers in the tech sector. What success sounds and feels like is easily identifiable once a military member can transition out of uniform and into a civilian occupation. Notable riders of the float include graduates from the Coding for Veterans program, and members of the Canadian Armed Forces who supported COVID-19 patient care and recovery efforts. Coding For Veterans hopes to inspire military veterans to participate in their program and to educate employers about the value of hiring military veterans.
CODING FOR VETERANS
In celebration of the 2024 College Football Playoff National Championship Game, ESPN invites fans to join them on ‘The Road to Houston on ESPN’ as we crown a national champion. College football is a story that takes place Saturdays every fall in front of hundreds of thousands of fans. Sometimes in “The Swamp” or in the desert, and even on top of mountains. College football is a sport rich in tradition, and the fan experiences among these atmospheres are what makes the sport so popular and unique. This float celebrates the four semifinal teams—Michigan, Washington, Texas and Alabama—whose stories meet at The Rose Bowl Game presented by Prudential and The Allstate Sugar Bowl and those who make the sport special, the fans. Who will write the next page in Houston, holding this year’s National Championship crown? May the Best Story Win.
COLLEGE FOOTBALL ON ESPN
CORE Kidney Foundation, a patient-driven organization, raises awareness about kidney disease, transplants, and living donation. Proudly riding on the float is a group of musicians, living kidney donors, recipients and individuals in need of a kidney. These riders represent the generosity of donors and promote kidney health. The primary message of their float titled “Gift of Life: A Tune That Never Fades!” honors living kidney donors for their life-saving gifts, emphasizing the importance of organ donation. This is inspired by the work of Dr Anjay Rastogi, Professor and Clinical Chief of Nephrology at UCLA Health. This float features beautiful hummingbirds, which said to bring healing to the suffering in some native cultures. Butterflies lead the float as a symbol of goodwill, transformation and rebirth. The tree serves as the focal point and it represents knowledge and life—symbolizing the continued need for education and kidney health awareness.
The Cowboy Channel is an American cable television network in over 42 million cable and satellite homes, which carries Western and rodeo sports. The Cowboy Channel, the official network of ProRodeo, and The Cowgirl Channel are the foundation for Rural Media Group’s effort to revolutionize western sports and invest in the future of the western lifestyle. In this awe-inspiring float of red, white and blue, oversized roses create vibrant hues enhanced by a gleaming golden lariat that twists and turns, lassoing to form the word “COWGIRL”. A stunning golden palomino horse, ridden by a proud rider displays the American flag. The float pays homage to iconic cityscapes such as the majestic Sears Tower of Chicago and the iconic Chrysler Building of New York City. Giant sunflowers sway gracefully while dual silver horseshoes rest at the feet of two elegantly adorned cowboy boots, capturing the essence of the Wild West. Weaving together elements of tradition, patriotism and national splendor, The Cowboy Channel parade float celebrates the spirit of the American West as Annie Bosko performs atop the float.
THE COWBOY CHANNEL
As an El Segundo headquartered business and a leader in entertainment, DIRECTV is proud to support the 2023 World Champions, El Segundo Little League. DIRECTV understands the power of possibilities as it celebrates its 30th anniversary, offering nearly every American the ability to beam or stream it. DIRECTV celebrates America’s favorite national pastime—Baseball with their float, “Take Me Out to the Ball Game.” The El Segundo Little League and its players, celebrate on a floral baseball stadium with a fresh sod infield and white mums for the baseline. The “outfield” is covered with pink and red roses, ti leaf, fresh ferns and beautiful white lilies, dendrobium, orchids and snapdragons. Playing aloud proudly is the 1908 Tin Pan Alley song, “Take Me Out to the Ball Game,” by Jack Norworth and Albert Von Tilzer, which has become the unofficial anthem of North American baseball. DIRECTV is an American multichannel video programming distributor moving into a bright future, delivering entertainment with exceptional and innovative services.
The City of Downey first traversed the parade route in 1913. The Downey Rose Float Association comprises diverse individuals like doctors, students and retirees, working together to create Downey’s float each year. The float is financed, constructed and decorated by volunteers of the community, symbolizing the civic pride and dedication to Downey. This year’s theme, “Rhythm of the Caribbean,” showcases a tropical scene of butterflies and a flamboyance of flamingos relaxing in a tropical lagoon setting. Cascades of white phalaenopsis orchids create splash effects in the water garden. Pink statice, strawflower, rice, yellow lentil, mosses and a variety of seeds create vibrant floral flamingoes, against the live steel drum band establishing a true Caribbean flare to the float. Materials like green beans, poppy seed and seaweed add intricate textures to the design. The beauty and music of the Caribbean brings everyone together, representing Downey’s community working together side by side all year long to build their beautiful float.
DOWNEY ROSE FLOAT ASSOCIATION
The Benevolent and Protective Order of Elks (BPOE) proudly showcases their impactful community work as float riders include veterans from the Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard, embodying the Elks’ commitment to the armed forces. Classic Revolutionary War fife and drum icons are proudly at the helm of the float, highlighting battlefield communication, regimental pride and identity. The Preamble to the United States Constitution, made of ground oats, dark brown coffee, walnut shell and black beans, takes center stage on the float, adorned with a revolutionary war bugle. The emblem of the BPOE, a majestic elk, is nestled amidst the stars and stripes of the American flag. The float is adorned with celebratory fireworks of red carnations and yellow strawflower at the rear, symbolizing the BPOE’s longstanding commitment to community service and its 775,000 members since 1868. This float represents the Elks U.S.A. and the focus on veterans’ support, educational scholarships and youth athletic programs. The BPOE vows never to forget veterans; they help connect veterans with rehabilitation services, working to end veteran homelessness and support active-duty military personnel and their families.
Take a drive down Route 66 to explore The Middle of Beats & Blues in Illinois. Throughout the Enjoy Illinois float, you’ll experience adventure down an ever-changing ribbon of highway that has been shaped by all things Americana. Setting off in Chicago—where the Mother Road begins—you’ll find yourself at the crossroads of cultural expression. From blues and house music to epic theater productions, Chicago’s entertainment scene celebrates genres of all kinds. And its dining, historical and outdoor attractions have something for everyone, drawing visitors from around the globe. Viewers will be transported into The Blues Brothers movie as
nine-person acapella group Straight No Chaser perform a magical medley while “Joliet” Jake & Elwood appear on a drive-in theater screen with a classic car from the ‘50s front and center.
Down the winding byway, roadtrippers will find quirky roadside attractions, like a smiling spaceman dubbed the Gemini Giant in Wilmington, the Pink Elephant Antique Mall in Livingston, and the World’s Largest Catsup Bottle in Collinsville. On the way, get your memorabilia fix in Springfield at Shea’s Gas Station and the Route 66 Legends Neon Sign Park Experience at the Illinois State Fairgrounds. There is no better place than Illinois to soak in the iconic sights and sounds of Route 66 for its centennial celebration in 2026. If you’ve still got time, there are six more National Scenic Byways to explore across the state...just turn on the radio, sit back and Enjoy Illinois. ENJOY ILLINOIS
Louisiana is a hub of celebration with over 400 festivals annually, but the grandest of them all is Mardi Gras. This year, the festivities begin at the 135th Rose Parade® in Pasadena, where the Louisiana Office of Tourism showcases a Mardi Gras-themed float. Louisianans excel in music and parades, as the mere mention of "Mardi Gras" evokes vibrant imagery of flamboyant floats, dazzling costumes, and the iconic purple, green, and gold colors symbolizing justice, faith, and power. From boat and pet parades to unique traditions like chasing chickens, Louisiana's diverse culture yields unparalleled, family-friendly experiences. Each Mardi Gras celebration embodies the spirit of its community, making each one distinct. Between parades, Louisiana offers soul-satisfying experiences. Dive into the rhythms of Cajun, zydeco, and jazz music, deeply rooted in the state's heritage. Explore 21 state parks, go glamping, mountain biking, hiking, or paddling in diverse landscapes. Savor fresh, world-renowned seafood in culinary experiences. Mardi Gras and other festivals draw visitors worldwide, showcasing Louisiana’s rich heritage. After Mardi Gras, explore festivals celebrating the state's history, culture, seafood, and music. Join the Mardi Gras excitement and share it with #OnlyLouisiana on social media. Plan your adventure at ExploreLouisiana.com.
Celebrating 30 years as the Official Vehicle of the Rose Parade®, Honda leads the way once again in 2024 with “Keep Dreaming”, an inspirational float that highlights the company’s environmental leadership, including some of Honda’s most extraordinary innovations and exciting research endeavors as Honda embarks on an electrified future.. “Keep Dreaming” celebrates the Honda associates and engineers who never stop pursuing their dreams to help improve people’s lives, today and tomorrow. The Honda float emphasizes how these efforts have brought to life a wide range of innovative mobility products for use on the road, the racetrack, and into the skies. Developed through innovative technology and the sheer determination of Honda engineers, the groundbreaking Honda products featured on the ambitious float include the electrified ARX-06 race machine that recently claimed Acura’s third consecutive victory at the 24 Hours of Daytona and the new Honda TRX90X sport ATV. Flying high above are the HondaJet Echelon, Honda’s next-generation business jet, and the Honda eVTOL (electric vertical take-off and landing aircraft), a product of the future that will make mobility in the skies even more accessible. The float showcases Honda’s commitment to sustainability through the concept of resource circulation: recycling and reusing every bit of the materials from Honda vehicles to create new products. In short, to make a new Honda vehicle out of old Honda vehicles! The float also features a Honda R&D research project, called Dreamo, that uses algae technology to capture CO2 emissions and convert it to food, dietary supplements, biofuel or a bioplastic. Honda space technology efforts also are showcased, including hydrogen technologies and renewable energy to create new value in the ultimate environment of outer space. Alongside the float, riders are zipping down the parade route on the cool new Honda Motocompacto, a fun, affordable ultra-compact e-scooter designed for urban mobility. Honda has partnered with the Tournament of Roses® for more than 60 years and has been the presenting sponsor of the renowned event for more than a decade.
At Kaiser Permanente, we believe everyone deserves health care that honors them for all that they are. Our 2024 float, “Symphony of You,” represents the many ways we work together, harmoniously, to care for all that is you. At the center of the float, a Kaiser Permanente member stands with outstretched arms surrounded by photos depicting cherished life moments and the caregivers who have helped them along the way. The float celebrates life’s milestones and how—like the coordinated, dynamic, and integrated notes of a song—we support our members and the communities we serve. Kaiser Permanente care teams and members stand on a winding piano path that represents the unique notes of every member’s individual journey and how we surround and synchronize our care and services with the rhythm of life. Inspired by the music that accompanies our members’ lives, musicians from the Los Angeles Philharmonic play a joyous song as diverse cultural groups from across Kaiser Permanente dance and walk alongside the float. At Kaiser Permanente all of us are always here for all that is you—celebrating the symphony of you.
Boys & Girls Clubs of America has a 160-year history with continued support for 3.6 million youth nationwide. Based in Southern California since 1972, the Boys & Girls Club of West San Gabriel Valley & Eastside fosters competence, usefulness, belonging and influence in young people aged 6–17, providing structured activities after school and during holidays. Their parade float champions the “Kindness is Free” movement, with more than 30 parade walkers carrying flags that read, “KINDNESS IS FREE.” The float reminds viewers that there is no such thing as a small act of kindness as demonstrated by a loving and whimsical elephant leading with his heart and offering shelter to a sweet mouse. The elephant is decorated with blue, purple and pink statice, his ears with lavender mums, toenails and tusk with sesame seed, and the lei around his neck is made up of hot pink carnations and orchids. The nearly six-foot-tall mouse is decorated with lettuce seed, Spanish moss, corn husk and onion seed. The Boys & Girls Club of West San Gabriel Valley & Eastside wants to bring awareness and call on others across the nation to join them in promoting kindness. Visit www.kindnessisfree.org to join the movement and pledge for a kinder world.
KINDNESS IS FREE POWERED BY BOYS & GIRLS CLUBS
Kiwanis International is a global community of clubs, members and partners dedicated to improving the lives of children one community at a time. Today, the organization hosts nearly 150,000 service projects each year. It has more than 550,000 members from elementary, middle, high school, and college students to adults in Kiwanis and Aktion Clubs in 80 countries and geographic areas. Each community has different needs, and Kiwanis empowers members to pursue creative ways to serve the needs of children, such as fighting hunger, improving literacy and offering guidance. On the parade float titled, “Serving in Harmony,” the lively Kiwanis sheepdog listens joyfully to his favorite tunes on his vintage wind-up Gramophone Record Player. The oversized horn is faced head-on to the sheepdog while his wagging tail tickles the ivories of the classic piano. Keep the beat with Kiwanis International as they travel down the parade route.
This city of La Cañada Flintridge first celebrated the new year with the Rose Parade in 1979. The city’s float this year titled, “Flower Power,” will be the 45th float in the city’s history. Peace and love never go out-offashion as the music of the literal floral band, Flower Power, represents an all-encompassing tribute to the thousands who have made joyful noise throughout the years. The band made of strawflower, statice, iris petals and roses rides on the back end of a cutaway school bus. Morgan, the determined red rose, drives the performing band in an iconic hippie bus painted to represent that of the 1967 Summer of Love. Lead guitarist, Sean the Sunflower, and Slick Stix, the daisy drummer, keep the beat for this rocking group. Husband and wife team, Jack Mack and Paula Sam, provide the inspired vocals of the willowy snapdragon and swaying iris. A miniature “group-bee” bus made from a former soap box derby shell and electric skateboard motors leads the way with two “group-bees” proudly named by the Gant family: ‘Beeyonce’ and Taylor ‘You Beelong With Mee’ Swift. The float explores the 1960s era of music culminating in the hope of a more peaceful and joyful world.
LA CAÑADA FLINTRIDGE
Lions International takes on some of the most significant challenges facing our communities and the world through the service of 1.4 million members in 49,000 clubs in more than 200 countries. Lions International first displayed a float in the 1948 Rose Parade and is proud to showcase their float, “Changing the World Through Music.” The ensemble of musical instruments showcases a violin, sitar, Alfaia drum, trumpet and piano. At the forefront of the float lies giant multi-colored keys of red, orange and yellow strawflower, fine ground parsley, blue and purple statice. Representing that Lions are always listening to the needs of the world, the focal point of the 35-foot float is black seaweed headphones on the floral depiction of the earth—made of blue and light blue fine-cut statice, green fine ground parsley and white fine ground rice. Riding proudly on the float is Lions International President Dr. Patti Hill and her spouse and partner in service, Lion Greg. Creating a symphony starts with a single note, then another and another, until you have a masterpiece. Similarly, Lions are changing the world through every humanitarian service project and each act of kindness made every day, no matter how big or small.
Through their North American Headquarters and over 30 ministry centers across six continents, Lutheran Hour Ministries is a Christian outreach ministry with a 73-year history with the Rose Parade. Serving as a symbol of faith and unity, Jesus Christ, alongside modern-day disciples, lift their voices in harmonious praise. Amidst a lush floral garden, three large trumpets with hanging banners frame a blessed prayer book of music adorned with intricate floral trimmings, symbolizing divine love. Float riders include a diverse array of Lutherans from across the United States. Lutheran Hour Ministries extends its reach to over 60 countries and 1,800 radio stations, often bringing the message of Christ to places without other Christian evangelistic organizationswith The Lutheran Hour radio program, daily devotions and evangelism training. Dedicated to spreading the message of love, inclusivity and divine grace to people from all walks of life, Lutheran Hour Ministries welcomes everyone to witness, hear and experience the enduring goodness of Jesus Christ, aligning with their mission of “Bringing Christ to the Nations and the Nations to the Church.”
LUTHERAN HOUR MINISTRIES
Mansion Entertainment Group is now recognized as one of the most powerful entities in family entertainment, with its unparalleled expertise across film, television, award winning animation, music, theatre, state of the art production and family immersive entertainment experiences. And with the announcement of the new American Heartland Theme Park and Destination Resort in Vinita Oklahoma, we expand our commitment to producing high-quality, wholesome content and live experiences that the entire family can enjoy for generations to come. Mansion Entertainment Group has carved a unique niche for itself within the entertainment industry. Its impressive roster of talent, cutting-edge technology, and innovative storytelling techniques are a testament to its dedication to delivering exceptional entertainment experiences that leave a lasting impact on audiences. From the internationally award winning original animated short “Gene’s 6th Symphony” to the highly acclaimed American Public Television Music Special “An Ozark Mountain Symphony: A Musical Celebration,” Mansion Entertainment Group continues to raise the bar with superior quality and highly entertaining productions designed to redefine family entertainment worldwide. As Mansion Entertainment Group continues to expand its reach and diversify its offerings, it is poised to become the go-to destination for families seeking engaging and meaningful entertainment that inspires, educates and entertains.
MANSION ENTERTAINMENT GROUP
The Odd Fellows Rebekahs Rose Float Organization exists to provide an educational experience for the public by teaching volunteers to create and display a work of art in the Rose Parade. The float titled, “All We Need is Love,” consists of four brightly colored unicorns with strawflower horns and pampas grass manes. The unicorns play musical instruments as they prance on their hooves of yellow button mums in an open field looking for love. MoonAqua, a purple statice unicorn with silverleaf wings, angelically plays a golden harp while Petunia, a pink unicorn made of bernard carnations and pink statice, dances to its own beat. Penelope, the baby unicorn made of pink fuzzy cut strawflower, enjoys the music coddled with a pacifier and a rattle made of red small kidney beans and yellow whole split peas. Hercules, a spunky green goblin carnation unicorn, proudly wears sleigh bells and a collar featuring the Odd Fellows and Rebekahs three-links symbol representing friendship, love and truth. “All You Need is Love,” is cheerily performed on the float by Frank Simes, multi platinum guitarist, songwriter, composer and record producer. Notable float riders include nine VIP members of the Independent Order of Odd Fellows from across the United States; Iowa, Pennsylvania, New York, Maryland, California and for the first time, Hawaii.
ODD FELLOWS AND REBEKAHS
Celebrating its 21st year in the Rose Parade, the OneLegacy Donate Life Rose Parade float celebrates the rich culture of the Hopi tribe, native to the American Southwest, known for outstanding pottery, paintings, weaving and carvings. This group of Pueblo Native Americans is one of the oldest cultures in the United States, originating approximately 7,000 years ago. Serving 10 transplant centers and more than 200 hospitals, OneLegacy is a nonprofit organization dedicated to saving lives through organ, eye and tissue donation in seven counties in Southern California. At the forefront of the float is a beautiful Butterfly dancer wearing a symbolic headdress, representing the Hopi Butterfly Dance—a ceremony honoring butterfly pollination and abundant crop harvests. Scattered among a lively cactus scene lie woven baskets adorned with memorial floragraphs of deceased donors embedded into the intricate design, signifying those who gave the gift of life. Organ, eye and tissue recipients ride the float, while living donors and Hopi dancers surround the float, inviting abundance, hope and prosperity. Organ donation transcends cultural boundaries, uniting people worldwide through the transformative impact of organ donation, bridging cultures and bringing communities together.
To become an eye, organ or tissue donor, register online at donateLIFEcalifornia.org/OneLegacy or checkmark “YES” at your local DMV.
ONELEGACY DONATE LIFE
Hill's Pet Nutrition and Pasadena Humane join forces to raise awareness about the importance of ending pet homelessness. The float theme, “Feed the Love,” showcases the joys of giving shelter pets a warm welcome home, from kittens playing underneath a cat tree to a hungry dog sporting an “Adopt Me” bandana eagerly awaiting a bowl of nutritious food. Adorable, oversized animals are decorated with strawflower and Spanish moss-uva, with accents of poppy seeds.
The float celebrates the relationship between pets and their people while symbolizing the strong partnership between Pasadena Humane and Hill's Nutrition that has helped more than 53,000 dogs and cats find loving homes. Riders and outwalkers from both organizations reflect a shared goal of promoting the love between people and pets. Pasadena Humane President & CEO Dia DuVernet and Hill’s Pet Nutrition’s Food, Shelter & Love program lead Joann Fuller will be joined by employees, volunteers, community members and a handful of dogs to encourage adoption, fostering, volunteering and donating to help animals in need. To top it off, playing aloud is an original song created in collaboration with the Los Angeles College of Music, emphasizing the message of love and adoption.
PASADENA HUMANE | HILL’S PET NUTRITION
With nearly 1.4 million members, Rotary has been uniting people from all continents and cultures since 1905, taking action to deliver real, long-term solutions to the world’s most persistent issues. Rotary’s clean water projects provide local solutions to bring clean water, sanitation and hygiene education to more communities every day. With access to clean water, life's rhythms flow—supporting the heartbeat and health of communities near and far. Gene Kelly’s “Singin’ in the Rain” plays melodically as a spirited family of ducks boogie and splash upon 21 black and 30 white floral piano keys, celebrating clean water, the music of life that unites us all. The float riders and walkers include Gordon R. McInally, President of Rotary International, and his wife, Heather McInally, as well as Rotary members who represent various clean water projects that make an impact around the globe; Vicki Arndt, Connie Gee, Patricia Jones and Nancy Stearman. The float shows Rotary’s commitment to improve communities and change lives around the world. Take action with Rotary at rotary.org to create lasting change in the community.
The thunderous roar of Rex the lion sparked a dream more than a century ago, and that cacophony ignited the world-renowned San Diego Zoo. The vibrant sounds and rhythms of nature offer a global symphony of music, and a resounding way of connecting us—wildlife, people, and the planet we all share. From polar bears gliding through the ocean and koalas rustling atop the forest canopy—to the animated calls of parading flamingoes, the soulful heartbeats of an orangutan, and soothing melodies from century-old tortoises—the harmonious sounds of wildlife echo across our planet, creating a pulse and universal language of hope, a togetherness which transcends the test of time. Welcoming nearly 5 million guests and touching countless others each year, the San Diego Zoo inspires wildlife allies from around the globe.
Here, conservation comes to life as generations experience the magnitude and wonder of the world’s wildlife. Each of these moments has a ripple effect, connecting our hearts and transforming conservation around the globe—and it all started with a roar. SAN DIEGO ZOO
Since the first Shriners Hospital opened in 1922 in Shreveport, Louisiana, the over 100-year legacy of Shriners Children’s is extraordinary—with exceptional individualized treatment and care provided for children with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate. Music therapy is routinely incorporated in the care plan as it can offer comfort during a procedure, help reduce anxiety and provide a way to communicate beyond any language. The float, “Believe in Tomorrow” depicts a triumphant concert in a beautiful botanical garden featuring a young girl in a lavender mum dress playing a strawflower and black bean cello. The Pediatric Orthotics and Prosthetic Services team at Shriners Children’s designed a custom prosthetic device for her arm, made of shiny grey silverleaf, so she can joyfully play her beloved instrument. Shriners Children’s mascot Fezzy is looking dapper in his red cranberry seed bow tie, ground rice shirt and black seaweed tuxedo pants as he plays the violin made of bronze fine cut strawflower. Some very special individuals riding the float are International Patient Ambassadors Gianna and Juan Diego, joined by Shriners International’s First Lady JoLynn Dickins and the CEO of Shriners Children’s and head of the Shriners International fraternity, James E. “Ed” Stolze Jr.
Sierra Madre has featured a float in the Rose Parade for 92 years. This year’s float depicts a carousel-themed music box that invites all to experience the enchanted music of childhood and the lovely surprise of a music box. Music Boxes were first created in the 1700s when watchmakers were inspired by the mechanisms of bell towers. having continued to appear in cultures around the globe, these enduring keepsakes have been loved for centuries and are often babies’ first introduction to music. The music box persists today because it holds music and memories at a jewel-box scale. The Sierra Madre Rose Float Association captures the magical nostalgia and beautiful music of the music box, made of Italian ruscus, spider mums and button mums, feeding delights of the imagination. In this magical scene of pastel roses and carnations, an animated carousel horse has taken flight and is soaring off with the music. Young ambassadors of the Sierra Madre community ride the float, bringing the float story to life with their involvement in local civic clubs and service organizations.
SIERRA MADRE ROSE FLOAT ASSOCIATION
Trader Joe’s is a chain of neighborhood grocery stores committed to providing customers with outstanding value and a welcoming, rewarding shopping experience. Founded in Pasadena on Arroyo Parkway, Trader Joe's transformed grocery shopping into a welcoming journey of discovery and fun since 1967. As it has for 22 years, Trader Joe’s joins the parade festivities to celebrate its dedicated crew members and to spread the joy of innovative, delicious and affordable food experiences. The iconic Trader Joe’s shopping bag overflows with an abundance of fresh produce on the float titled “a one, a two,...a one–two–threeBroccoli!” The Fearless Flyer conducts the Trader Joe's Vegetable Orchestra featuring a bubbling vat of vegetable soup and a Greek yogurt bowl mixed by a human-powered hand mixer. Garlic drums beat in rhythm, avocado transforms into a bass guitar and a corn cob dons a pair of stylish shades as it plays the saxophone. A choir made up of broccoli and eggplant harmonizes with carrots in vibrant shades of purple, orange and green, forming a colorful melody.
Union Station Homeless Services is a non-profit organization that strives every day to end homelessness inspiring everyone to realize they have the power to "Bee the Solution" to ending homelessness. Celebrating its 50th anniversary, Union Station Homeless Services recognizes the inherent value, dignity and humanity of the people they serve. This whimsical float features bees playing musical instruments at their yellow carnation beehive, offering a light-hearted approach to draw needed attention to one of the heart-breaking crises of our day, homelessness. Flourishing in a field of pink and white roses, the bees are lovingly crafted from safflower, Ti Leaf, black onion seeds and fresh yellow button mums. Music is a universal language, and housing is a universal need. Working together to end homelessness through housing solutions, supportive services and connection to community, the Housing First approach has led to a 97 percent retention rate meaning that 97 percent of the people housed, stayed housed. “Bee” sure to explore the thought provoking conversations on the "Changing the Narrative Podcast" available at unionstationhs.org.
UNION STATION HOMELESS SERVICES
As part of this year’s musical theme, The UPS Store debuts their float, “The Beat of Achievement” to further the retailer’s Start Small, Grow Big program benefitting Junior Achievement USA—supporting the next generation of entrepreneurs and small business owners. This fully animated and colorful float features a 35-foot tall hip-hop, rapping crocodile, demonstrating his fresh entrepreneurial skills and budding music career. The design of the float is playful and bold, and sure to surprise and delight the audience. In support of today’s youth, to prepare and inspire them for entrepreneurship, The UPS Store has collected $3.6 million in donations for Junior Achievement chapters throughout the U.S. This float will make your heart sing knowing that it celebrates, encourages, and supports the entrepreneurs and small business owners of tomorrow!
THE UPS STORE, INC.
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale welcoming everyone under the sun. Enjoy 24 miles of golden beaches or explore the 31 vibrant municipalities that make up the destination. From thrill seekers to chill seekers, Greater Fort Lauderdale is the ultimate tropical paradise, rich with inclusive communities, thriving arts and culture, delicious flavors and a diverse range of experiences and things to do. As Florida’s most inclusive and diverse destination, people from more than 170 countries speaking 147 languages call Greater Fort Lauderdale home. No matter where your trip take you, you will be greeted with open arms and a good time. Visit Lauderdale’s “Everyone Under the Sun” brand comes to life with tropical flora native to South Florida, capturing Greater Fort Lauderdale’s history and rich cultures. There’s also a proud nod to the destination which has become Florida’s LGBT+ capital. Encapsulated by surrounding beaches and canals, the beach life is where it all starts: the quintessential green lounge chairs and umbrellas atop the sandy beach, surrounded by a unique array of animals from alligators, and manatees to sea turtles. The recognizable white spiral wall separating the beach from the sidewalk, or in our case, – serving as the stage for our heart-pumping live performance perfectly positioned in front of a masterful floral replica of the first ever guitar hotel. The floral replica stands nearly 24 feet off the ground and nestled between a majestic 21’ yacht representing the “yachting capital of the world” on one side, an iconic lifeguard tower appropriately flying the progress flag honoring Greater Lauderdale as the LGBT+ Capital of Florida on the other.
Newport Beach makes a splash once again on the global stage, showcasing its rich history and vibrant community spirit through its float, aptly titled “Jingle on the Waves.” Drawing attention as the longest float in the 2024 parade lineup, this float measures to an astounding 165 feet. This heartfelt tribute to the beloved Newport Beach Christmas Boat Parade creates a parade within a parade with five individual units crowned by a magnificent 20-foot Christmas tree. The forefront of the float features a pink flamingo atop a decorated boat featuring a festive polar bear, lights, toys and gifts. The second attachment of the float brings to life the decorated Marina Park Sailing & Boating Center of the Balboa Pavilion. The third float unit is a special nod to Rose Parade history featuring a Rose Queen yacht with five past Rose Queens who call Newport Beach home. The fourth unit brightens the parade route with an illuminated Ferris wheel and celebratory rockets, as the fifth and final unit proudly carries a snowman with a top-hat wishing everyone a happy new year! VISIT NEWPORT BEACH
Company Western Asset is one of the world’s leading fixed-income managers and has been in the heart of Pasadena for more than 35 years. Founded in 1971, Western Asset has been recognized for delivering superior levels of client service alongside its approach emphasizing team management and intensive proprietary research, supported by robust risk management. Western Asset’s float, “Together in Harmony,” is a whimsical masterpiece of musical woodland creatures taking center stage. A guitar-strumming squirrel sways to the music, a bird in a tree nods in rhythm and a giant brown bear bobs its head . The lively display continues with a fluttering butterfly, a groovy raccoon and graceful owl. These meticulously engineered animations mirror Western Asset’s philosophy of teamwork, team-based research, incentives, team-based risk and team-based gains teamwork. Whether it's humans, animals, ecosystems, cultures or countries, this float not only celebrates the harmony of nature but also illustrates the harmony in diversity. When different voices unite, there are no limits to what can be accomplished.