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109TH ROSE BOWL GAME FLOAT -
UNIVERSITY OF UTAH
This University of Utah float features cheerleaders jump starting the excitement and support among football fans for today’s game. The float also features a giant football surrounded by beautiful flowers that help rally Rose Bowl Game and Rose Parade fans alike.
University of Utah
Artistic Entertainment Services
109TH ROSE BOWL GAME FLOAT -
PENNSYLVANIA STATE UNIVERSITY
The excitement continues for Pennsylvania State University after the parade when they look to make their mark on the thousands of fans gathered for the 109th Rose Bowl Game. This float inspires enthusiasm and admiration for the top-notch student-athletes competing in this year’s Rose Bowl Game.
Pennsylvania State University
Artistic Entertainment Services
2023 TOURNAMENT OF ROSES ROYAL COURT
The 104th Rose Queen, Queen Bella Ballard, and the 2023 Royal Court—Salia Baligh, Sahanna Rajinkanthan, Zoë Denoncourt, Bella Ballard, Michelle Cortez Peralta, Uma Wittenberg and Adrian Crick—are presented beneath a decorative floating bejeweled crown canopy sitting amid elegant tailored rose gardens. This captivating floral masterpiece showcases the elegance of the Rose Queen and the Royal Court. Opulently carved urns flank the length of the float, featuring magnificent rose and floral arrangements. Please give your best royal wave as we celebrate the 2023 Royal Court!
AIDS HEALTHCARE FOUNDATION
As the crossroads of homelessness and the need for affordable housing you will find The AIDS Healthcare Foundation making a real difference to battle these twin crises. The float’s classic trip through L. Frank Baum’s Land of Oz is a fitting allegory to how the AHF is giving people in need their own place to call home. The AHF’s Healthy Housing Foundation has restored and repopulated single-room-occupancy (SRO) hotels and motels, transforming them into more 1,400 rooms (and counting) for extremely low-income and homeless individuals in the Greater Los Angeles area alone. With more than 69,000 people yet to turn the corner on homelessness in Los Angeles County, there is more work to be done. But the AHF is continuing their work to reduce these numbers. Because there really is no place like home.
"There’s No Place Like Home"
Artistic Entertainment Services
BAZIC PRODUCTS
Celebrating 25 years in business, the BAZIC Products float inspires people across the country and around the world the importance of education in our future generation. Known for its wide variety of supplies ranging from office and school to writing tools, BAZIC Products takes pride in offering national quality school supplies that are affordable, making educational supplies more accessible for everyone. The theme of the float is Launching Our Future Generation and features three kids in a rocket representing the vision and creativity of our youth to rise above any circumstance. On and surrounding the float are a diverse group of celebratory graduates of varying ages and education levels. The float uses lentils, rice, split peas, seaweed, poppies and more than 10,000 roses.
"Launching Our Future Generation"
Artistic Entertainment Services
BLUE DIAMOND GROWERS
The Blue Diamond Growers float is a celebration of their nearly 3,000 almond grower-owners cooperative right here in California’s Central Valley. The largest almond processor in the world, Blue Diamond's float honors the mostly small family farms with a deep legacy of sustainability and stewardship of the land that’s been handed down through more than a century of generations. Blue Diamond is also proud that their orchards create a safe space for almonds to flourish with certified Bee Friendly Farming practices for these important pollinating partners. Blue Diamond’s float is turning the corner into a new year by featuring Breezy Bee at the very top of a rollercoaster ride, ready to pollinate this year’s crop. Breezy and his Ferris wheel friends are vital to the success of the spring almond bloom. Brimming with a colorful and eye-catching display of thousands of fresh flowers, seeds, spices, and shells, the float also highlights 12 riders from the Blue Diamond co-op. Some of their almonds grown in their very own rich, California soil help decorate the float.
"Sustainable Almond Farming that Nourishes Families"
Artistic Entertainment Services
BUILDING INDUSTRY ASSOCIATION OF SOUTHERN CALIFORNIA
2023 commemorates the centennial year for the Building Industry Association of Southern California. The leading advocate for thousands of building industry leaders committed to building for the future, their float shares its vision for the inclusive future of housing for all. Designed by the Junior Builders program of children ages 10 to 15, this vibrant float colorfully illustrates the past, present and future of home building while protecting our environment and natural resources. Fiesta Parade Floats created a young girl, delighting in the hope of one day owning her own home while watching it come to life on the blueprints on which she happily daydreams.
"Building for the Future"
Fiesta Parade Floats
CAL POLY UNIVERSITIES
Cal Poly Rose Float has participated in the Rose Parade since 1949 and is a joint program between Cal Poly Pomona and Cal Poly San Luis Obispo. They have continuously designed, built, financed, and decorated the only student-built float entry in the Parade. Over the last 74 years, Cal Poly Rose Float has been the first to introduce innovative technologies on multiple occasions winning more than 60 Float Awards. This year, Cal Poly has taken a small, often overlooked part of nature and scaled it up to the point where viewers are the insects. The float’s theme, Road to Reclamation, encourages the audience to take a deeper look at the nature around them. A sense of awe for the regenerative power of nature lets the audience reflect on how the ending of one phase can bring opportunity to the next.
"Road to Reclamation"
Self-Built
CITY OF ALHAMBRA
Together We Rise in the hot air balloon over the City of Alhambra’s 2023 float. Designed, once again, by the creative school children of Alhambra with the iconic, art deco Alhambra arch, the float pays tribute to the community’s resilience in the face of the pandemic’s challenge. The hot air balloon’s hearts memorialize those who died from COVID-19, while the clouds that bring rain will nourish the beautiful plants and flowers around us, helping us turn the corner to our journey ahead. The balloon’s mosaics honor the healthcare workers, teachers, and public safety and frontline workers who have risen above the challenges of the pandemic. They helped navigate us to safety, and now they’re along for the balloon ride and ready for a fresh start and new possibilities. Also along for the ride are Alhambra Mayor Adele Andrade Stadler, Vice Mayor Ross J. Maza, Alhambra Councilmembers, and the 6th grade City of Alhambra student who inspired the 2023 float design, Sebastian Milosevic.
"Together We Rise"
Phoenix Decorating Company
CITY OF BURBANK
The City of Burbank’s seniors are turning the corner of the adventure that awaits, because age is just a number. All the riders and walkers featured on this self-built float are 55 or older and focused on a new chapter full of adventure and excitement. Mountain bikers, rock climbers, kayakers, artists and hang gliders are eager to show that you’re never too old to try something new. Featuring stunning florals of 14,000 blue and white irises to create the rushing water, and locally collected pinecones for the mesas, the front globe of blue statice really spins, and the mountain goat turns its head of black and grey buffalo grass to look at the spectators. Don’t miss the spinning campfire flames, as well as the riders providing other animation from a wheel spinning from the mountain biker.
"Adventure Awaits"
Self-Built
CITY OF HOPE
City of Hope’s float features a sprawling Tree of Life, its protective branches extended over cancer patients to provide care, strength and compassion. The world-renowned cancer research and treatment organization’s float spotlights how cancer patients did not let their diagnosis take away their dreams of life after cancer. The City of Hope’s theme of Expanding Hope is a poignant representation of joyful optimism. The heart-shaped center features a toy bear, and the letter "D" symbolizing their partnership with the City of Duarte, California. Beautiful birds frolic atop the floral canopy with a garden of animated butterflies native to California, including the monarch, California dogface, western tiger swallowtail and buckeye. These symbols of hope and transformation carry with them the stories of City of Hope’s cancer patients whose spirit perseveres.
"Expanding Hope"
Phoenix Decorating Company
CITY OF SOUTH PASADENA
South Pasadena Tournament of Roses is the oldest self-built float in the Rose Parade, having constructed and decorated their floats since 1893 to promote community spirit and volunteerism. The 2023 entry for the City of South Pasadena, Spark of Imagination, highlights the imagination and creativity of children but with a twist, mice! The float depicts winners of the science fair, a crazy house with spinning gears and the goof clock on the house has hands that are spinning out of control. Several types of bark (eucalyptus, melaleuca and sycamore), along with sycamore and liquid amber leaves can be found on this colorful and playful float. The float also features fourteen diverse types of roses (Free Spirit, Blush, Orange Crush, Stiletto, Star 2000, Britton, Atomic, Showbiz, Voodoo, Hot Expression, Royal Explorer, Nina, Hard Rock and Full Monty). The Rose Parade float is a tradition in the City of South Pasadena that brings their community together through fundraising, building and decorating each year.
"Spark of Imagination"
Self-Built
CITY OF TORRANCE
Torrance has participated in 65 Rose Parades since 1914 when city founder Sydney Torrance entered their first float to promote the city. Their 66th entry in the Parade demonstrates that Torrance has something to offer and share with everyone. If you are new or a life-long resident, one of the over 200,000 employees commuting to businesses within the city or a welcomed visitor of this exciting community, the city of Torrance has a unique “hometown” spirit. Displayed in vibrant florals and natural materials, the City of Torrance’s float demonstrates how much community pride building this float provides, thanks to the thousands of enthusiastic volunteers.
"The Embodiment of Nature"
Fiesta Parade Floats
CLAREMONT MCKENNA COLLEGE
Located right here in Southern California, Claremont McKenna College (CMC)’s mission is to educate students for thoughtful and productive lives and develop future generations of responsible leaders in business, government and the professions. Built by Fiesta Parade Floats, CMC’s entry honors its 75th anniversary by highlighting the importance of leadership in higher education. Elements include iconic campus landmarks, the College’s renowned Public Art Program, student leaders and Southern California landscaping. The key symbol of the College’s book and globe highlights this private, liberal arts college’s commitment to global education that is reflected in its diverse student body and epitomized by student leaders riding and walking with the float.
"Launching Responsible Leaders"
Fiesta Parade Floats
DONATE LIFE
The 2023 Donate Life Rose Parade float, Lifting Each Other Up, celebrates the power of organ, eye and tissue donation, with donors and recipients working together to support one another. A spectacular Asian street dragon is the centerpiece of the float. In Asian cultures, dragons symbolize great power, good luck and strength. They bring prosperity and abundance. A colorful dragon winds through flowering trees, lanterns and fans, and is emblazoned with 44 memorial floragraphs, representing those who have given the gift of life. The dragon will be supported on poles by living donors, and surrounded by organ, eye and tissue recipients, whose lives have been transformed and have turned the corner to a more auspicious future, thanks to those who said “YES” to organ, eye and tissue donation. A traditional paifang bridge is featured in the back of the float, with a special message in mandarin that highlights the power of the Gift of Life.
"Lifting Each Other Up"
Fiesta Parade Floats
DOWNEY ROSE FLOAT ASSOCIATION
If you want to “Bee Inspired” by some of the most important members of our food supply, look no further than Downey Rose Float Association’s depiction of this colony of honeybees. The importance of these little buzzers cannot be understated. They work tirelessly to pollinate agricultural crops around the world, and in doing so they stabilize our food supply. The more than 18,000 flowers on this self-built float depict a group of honeybees foraging nectar and pollen from a wildflower garden of roses, orchids and tulips. Thanks to their worldwide numbers stabilizing, bees just like the ones on the Downey float have turned a corner into thriving communities. They can create beautiful, honeycomb arches amongst purple, catmint flowers. They can buzz through strawberry vines and pollinate their way to at least a third of the human food supply. They can share cascades of white phalaenopsis orchids and blooming waterlilies that make up the float’s tranquil pond. And they can flap their wings just like the bees on this floral masterpiece. The Downey Rose Float association is proud to devote this year’s float to the worldwide education of honeybee preservation. And possibly inspire people to become backyard beekeepers, themselves.
"Bee inspired"
Self-Built
ELKS U.S.A.
Founded in 1868, the Benevolent and Protective Order of Elks of the United States of America is a patriotic, fraternal organization with three-quarters of a million members. As an organization whose members are committed to strengthening their communities each year, their theme of Elks Investing in Our Communities is apparent through tens of millions of dollars of donated cash, goods, and services in their local communities each year. Their Rose Parade float is a representation of their four tenets of Charity, Justice, Brotherly Love and Fidelity. These programs are represented by beautiful, floral shields detailing the commitment of Elks USA to youth (Elks Hoop Shoot), American Military Service (Elks National Veterans Service Commission) and Education (Elks National Foundation Scholarship Programs). Appearing on the float with the organization’s beautiful namesake creature are program notables, including the recipient of two purple hearts, retired veteran Robert E. Hill of the United States Marine Corps.
"Elks Investing in Our Communities"
Phoenix Decorating Company
ENJOY ILLINOIS
It’s easy to Enjoy Illinois; it’s in The Middle of Everything! And if you’ve got the time, Illinois’s got plenty of diverse experiences to fill it. Enjoy Illinois’s float is a testament to just how much they have to offer. Look closely and you’ll see something cultural, iconic, and exciting behind every letter spelling out the Midwest’s central state. In the front of the float is iconic Chicago culture from the soaring skyscrapers to the artistry in the reflective Cloud Gate (“The Bean”). Meanwhile, the rear of the float features a beautiful depiction of the Garden of the Gods in Shawnee National Forest as hot air balloons float above the trees Beyond Chicago, Illinois isn’t called “the Land of Lincoln” for nothing; our 16th President’s legacy can be found throughout the state, including in the town of Lincoln where you can join the millions who’ve already rubbed his famous nose. Can you keep from reaching out to rub Lincoln’s nose on the Enjoy Illinois float? If nature is more your thing, see if you can spot the Illinois state bird and flower; here’s a hint: the former is red, the latter is purple. And if you want to compare Ferris wheels, start at the Centennial Wheel at Navy Pier, hop onto the start of Route 66, and take it all the way to its end at Santa Monica Pier to try out theirs. Be sure to listen to Illinois native Grace Kintsler perform live during the float’s trip down Colorado Blvd. This float is a celebration of the state of Illinois. As a vibrant hub for culture, history, and food, there are extraordinary experiences and destinations to explore as you Enjoy Illinois.
"The Middle of Everything"
Phoenix Decorating Company
HONDA
As the presenting sponsor of the Tournament of Roses for over a decade, with a partnership of more than 60 years, Honda once again leads the 2023 Rose Parade with “Forever Determined,” an ambitious float that brings to life Honda’s inspirational television commercial, showcasing Honda’s commitment to make people's lives better by constantly advancing mobility through sheer determination.
Honda celebrates this year’s parade theme “Turning the Corner” as it prepares for its own zero emissions future, pursuing its goal of 100% electrified vehicle sales by 2040. Honda’s float highlights how its values have brought a wide range of innovative mobility products to life – from the road, to the racetrack, to the skies – while embarking on new initiatives utilizing core Honda technologies to help people expand their life’s potential, today and tomorrow.
Developed through innovative technology and the sheer determination of Honda engineers, the groundbreaking Honda products featured on the “Forever Determined” float are led by the Prologue, Honda’s first all-electric SUV, arriving in 2024, as well as Acura’s electrified ARX-06 race machine that will soon compete in the 2023 IMSA WeatherTech SportsCar Championship, and a Honda electric motorcycle. Flying high above are the HondaJet Elite S, the fastest, farthest and highest-flying aircraft in its class, and a product of the future, the Honda eVTOL (electric vertical take-off and landing aircraft), which will make mobility in the skies more accessible.
"Forever Determined"
Artistic Entertainment Services
KAISER PERMANENTE
Kaiser Permanente’s float, “All of us for all of you,” illustrates how it feels to have a connected, compassionate care team supported by research, technology and innovation. It’s a vision of our commitment to caring for you at every step of your health care journey—and empowering you to live your best, healthiest life.
We’re committed to enabling coordination of in-person, digital and virtual care delivery—surrounding you with personalized support where, when and how you need it. Our model of care and coverage together means we’re always connected to you, and our teams of experts to each other. In the series of vignettes, you’ll see ordinary and extraordinary moments made possible by next-generation care: a quiet connection between a member and a nurse; a mother cradling her newborn baby; a cancer survivor getting back on their bike for the first time.
At Kaiser Permanente, we believe you deserve inclusive and affirming health care that reflects all of who you are today and embraces all that you’ll become tomorrow. We’re with you and support you at every moment of your health journey—all of us working together to care for all that is you.
"All of us for all of you"
Fiesta Parade Floats
KIWANIS INTERNATIONAL
Improving the lives of children one community at a time, the California, Nevada, Hawaii District of Kiwanis International’s Rose Parade float is Catching the Wave of Service. With 150,000 service projects for Kiwanis this year globally, their mission is to improve the lives of children, college students and adults with disabilities: not just this year, but every year. And not just right here, but around the world. The float features the Kiwanis bear with his international board shorts hanging ten off a 12-foot, floral wave. Sitting on top of the world with him are proud Kiwanis youth and volunteer riders from the California, Nevada, Hawaii District chapter.
"Catching the Wave of Service"
Phoenix Decorating Company
LA CAÑADA FLINTRIDGE
La Cañada Flintridge’s self-built float is a labor of love for this city located in the foothills of California’s Verdugo mountains. This year watch Michael Raccoon and his furry family discover some Secondhand Shenanigans at their human neighbor’s yard sale. Michael delights in memories of his amateur magician youth, complete with a bow tie of rose petals, while his wife, Mary, gleefully works the remote-controlled car she’d always wanted as a little girl. When she turns her head will she see the disappearing rabbit made of bunnytail grass? Daughter Zoe Raccoon lives her engineering dreams building a model car racetrack, while brother Ethan finds a jersey made with yellow and red strawflowers that’s just his style. La Cañada Flintridge’s float reminds us that each chapter of our lives might shed a stage of life, but it turns a corner into something else that’s new and exciting.
"Secondhand Shenanigans"
Self-Built
LIONS INTERNATIONAL
Lions International is the largest service organization in the world with 1.4 million members in 50,000 clubs. They first displayed a float in the 1948 Rose Parade and since 1992, they have continuously presented a float in the Parade. For more than 30 years, the Lions International float has told inspirational stories about how the world's largest humanitarian service organization serves a world in need. The 2023 float features Lions and Leos planting trees, picking up litter, tending a garden with nutritious food and three ornate bridges that symbolize bringing people together and bridging the gap between local and global needs. Supporting this mission and riding on this year’s float are Lions International President Brian Sheehan and his wife, Lori Sheehan.
"Bridging the World through Service"
Phoenix Decorating Company
LOUISIANA TRAVEL
Don’t look now, but there’s a riverboat heading down Orange Grove and Colorado Boulevards. With a fully functioning paddlewheel turning through real water below, the Bayou State wants you to come aboard so they can Feed Your Soul on the food, music, and diverse culture of Louisiana. This unique float reflects the unique blend of cultures that make Louisiana a state like no other. From zydeco music to swamp pop, from its Italian heritage to its African, and from gumbo to beignets, the wide-ranging, global influences on Louisiana make its rich culture so compelling. It’s the passion of its people, however, that is so well-captured in the spirit of this float. Riders and walkers represent the more than 400 festivals celebrated in Louisiana every year. The COVID-19 pandemic saw universal cancellations at the height of the festival season, but the state persevered through the unprecedented hardship. Louisiana Tourism has turned a corner with the return of not just Mardi Gras, but so many festivals represented by their float’s riders and walkers. Can you find the celebrations of Tangipahoa Parish’s fresh strawberry crop amongst the thousands of stunning blooms? What about the annual Christmas festival in Natchitoches (made famous by the film Steel Magnolias)? Don’t forget to listen, too, as the float features singer and Louisianan Lainey Wilson.
"Feed Your Soul"
Fiesta Parade Floats
LUTHERAN HOUR MINISTRIES
A new day is dawning on the Lutheran Hour Ministries float. As the sun rises up from behind the church, families are gathering together to spend A New Day with Jesus. This float is cleverly designed to draw your eye upward through the stained glass to the top of the steeple, uplifting the soul. Their church doors are open as families surround themselves with giant flowers while Jesus welcomes them with stories of God’s love. Riders represent 12 modern-day disciples receiving His teachings. The front of the float features a covered bridge with a Dove of Peace. Trail markers featuring Fruits of the Spirit guide them in the float’s outdoor setting. Behind Jesus is a symbolic floral waterfall flowing from a Cross. No matter what the world throws at us, the Lutheran Hour Ministries float represents how faith can help all of us turn the corner.
"A New Day with Jesus"
Phoenix Decorating Company
MANSION ENTERTAINMENT GROUP
As the Rose Parade’s Grand Finale sponsor, Mansion Entertainment Group is proud to be The Heart and Soul of Family Entertainment – Creating a Lifetime of Memories. Their theatre, animation, sound and film & television productions share joy and excitement with their audiences. The float features an amazing replica of their historic Branson, Missouri mansion surrounded by depictions of film, stage and sound. The equine mascots are covered in rich brown-red blends of coffee, cinnamon and paprika while the film canister exhibits the golden hues of clover seed and ground, yellow split pea. The film gear is made of thousands of tiny seeds, grasses, leaves and flower petals; and the motion picture frames surrounding the Mansion reveal scenes from Mansion Animation’s new film. The soaring, white mansion that is the float’s namesake is a spectacular representation of their heart and soul. The structure’s ground rice, macaroon coconut, white beans, pumpkin and poppy seeds, and seaweed is a sight to behold as it sits atop a bed or yellow, gold and cream roses.
"The Heart and Soul of Family Entertainment – Creating a Lifetime of Memories"
Artistic Entertainment Services
MUTUAL OF OMAHA’S WILD KINGDOM
Do you hear a crescendo of brass? Mutual of Omaha’s iconic “Wild Kingdom” anthem gives rise to a float celebrating its new series, “Mutual of Omaha’s Wild Kingdom Protecting the Wild,” debuting in January. This float is a showcase of conservation, featuring the story of two real bear cubs released back to the wild after being injured in a wildfire. Built-in stunning pops of color, the float raises awareness about the thousands of species on the brink of extinction. The brothers are joined by some of their endangered Pacific Northwest friends, including black-footed ferrets, beavers, wolves and a mountain lion perched near a real, flowing waterfall. Can you see the California condors soaring above the 23-foot-high Ponderosa pines? These bear cub brothers are a success, and there are more successes to be had with the vital animal, nature and habitat preservation work the new series spotlights. Riding the float is “Mutual of Omaha’s Wild Kingdom Protecting the Wild” host, Peter Gros, continuing the legacy of conservation with new generations after co-hosting the original series that started it all.
"Protecting The Wild"
Phoenix Decorating Company
NASCAR
If you think there’s a lot of eye-popping color in a NASCAR race, wait until you see their float race down Colorado Blvd. It’s the classic auto racing company’s first appearance in the Rose Parade, and Artistic Entertainment Services has created a float as vibrant and exciting as any NASCAR race. The float is a spectacular representation of their pre-season exhibition race, Clash at the Coliseum, coming to Los Angeles on February 5th. Anchored by the towering, floral façade of the LA Coliseum, the racetrack of cranberry seeds, black seaweed, orange lentils, and grey poppy seeds contours the entire float into the shape of a giant racecar. With a theme of Always Forward, their racecars are ready to kick off their 75th anniversary. The colorful NASCARs are uniquely decorated with blue statice, ground split peas and rice, while the caldron and fire are created with the petals of red, orange and yellow carnations. Sitting on a bed of thousands of hot pink, orange, and red roses with larkspur, delphinium and blue iris, NASCAR’s eclectic celebration of their races to come this season do everything but clash.
"Always Forward"
Artistic Entertainment Services
ODD FELLOWS & REBEKAHS
Odd Fellows & Rebekahs has spent 73 years bringing their message of friendship, love and truth to the world through their Rose Parade floats. Always endeavoring to elevate the character of mankind, bringing an end to hate, war, discord and negativity, Odd Fellows & Rebekahs Hope for Peace. This year’s float consists of a large, white dove of peace carrying the organization’s three-links symbol representing friendship, love and truth in its beak. The dove’s wings will appear to move as it flies over a large heart-shaped ribbon enclosing gigantic yellow roses. Surrounded by olive branches and supported on a bed of thousands of roses and other florals, the Odd Fellows & Rebekahs float is a visual representation of peaceful harmony for the world.
"Hope for Peace"
Phoenix Decorating Company
ROSE BOWL STADIUM/ROSE BOWL LEGACY FOUNDATION
What better way for this National Historic Landmark – one of only four stadiums with that distinction in the country – to celebrate its centennial year than here at the Rose Parade! As the proud home to the Tournament of Roses’ Rose Bowl Game, the float’s floral replica of the stadium is truly a visual rhapsody of floral master craft. Beginning with the iconic Rose Bowl field complete with the historic venue’s game-ready sod and Rose Bowl 100 logo, hundreds of fans made of individually placed flowers can be seen cheering on their teams from the stands. The historic Rose Bowl sign with its traditional Pasadena Rose is presented mid-float. Gigantic roses and palm trees surround the proud home of concerts, the UCLA Bruins football, Premier League soccer matches and the World’s Largest Flea Market. The Rose Bowl Game trophy towers over the stadium. Named for 1920 Tournament of Roses President, William L. Leishman, the prestigious Leishman Trophy celebrates the game that is “The Granddaddy of Them All.”
"Rose Bowl America’s Stadium 100"
Phoenix Decorating Company
ROSE PARADE OPENING UNIT
The Rose Parade opening unit will feature 2023 Tournament of Roses Association President Amy Wainscott, who will be joined by the San Gabriel Matadors Drill Team and the Temple City High School Dance Team, known as Choreo. A year-round team that performs various styles of dance, San Gabriel’s Drill Team also marches along with band in community events, as well as performs in half-time shows, and school events. The Drill team is choreographed by coach Christopher Garcia and fellow captains Sarah Orduna, Megan Mak, Leslie Sanchez and Katie Vong. Temple City High School’s Choreo is an elite auditioned group of dancers who compete in various styles all around Southern California and perform at a multitude of community performances throughout the year. Led by Director Jenny Powell, Choreo holds the 2022 title of National Champions in the Lyrical and Pom category.
ROTARY
Rotary is enthusiastically Serving with Imagination and Hope in this year’s whimsical carousel ride float. Rotarians practice their motto of “service above self” by supporting local and global programs that improve the quality of people’s lives. The float’s 16,000 flowers shine a light on the needs of millions of children. More than five million children under the age of five die each year from the preventable realities of malnutrition, poor sanitation and inadequate healthcare. The Rotarians riding this whimsical carousel horse have all participated in projects to save at-risk mothers and their vulnerable children with high-quality healthcare and community programs. They’re just some of the many opportunities where the Rotary brings neighbors, friends and businesses together with regional and world leaders to tackle serious issues. They demonstrate their commitment by often fighting battles to get there that few may know, but their joy is in facilitating real and lasting change that makes a difference in the lives of those they serve.
"Serving with Imagination and Hope"
Phoenix Decorating Company
SAN DIEGO ZOO WILDLIFE ALLIANCE
As the San Diego Zoo Safari Park celebrates its 50th anniversary, we celebrate the life-changing moments that happen here, transforming our world forever. Unlike any other place on Earth, the Safari Park transports guests into sprawling landscapes and dynamic ecosystems teeming with wildlife, offering unparalleled moments where authentic stories of nature and conservation come to life. These moments leave us better than we were before, and it’s in these moments we realize that we can change our world for the better. At the front of the float are Neville and his mom Livia, two rhinos who bring enormous hope to conservation worldwide. In the middle, Msituni the giraffe is joined by her parents; and riding on the back of the safari truck are the wildlife care specialists, veterinarians, and scientists who have dedicated their lives to caring for wildlife around the globe; as well as the next generation of conservationists—reminding us that a moment can change a lifetime, and hope for a better tomorrow is just around the corner.
"Celebrating 50 Years of Conservation"
Artistic Entertainment Services
SHRINERS CHILDREN'S
Thousands of children with complex medical conditions are Getting Back in the Game with 100 years of quality, “wrap-around” care from Shriners Children’s. Regardless of the ability to pay or insurance status, Shriners Children’s celebrates their patients’ hopes, resilience and determination to realize their dreams. Beautifully complementing the 2023 Rose Parade theme, the Shriners Children’s float depicts a journey for their patients that may be filled with challenges, but each one overcome represents a milestone achieved and a corner turned. Their float shares stories of hope and healing through their national patient ambassadors, Katherine and Parker, riding the float. Shriners Children’s mascot, Fezzy, is dressed for the baseball diamond while a basketball player spins a ball from his wheelchair, nothin’ but net. Meanwhile, a golfer perseveres with her prosthetic leg – and it just might be a hole-in-one. So much is possible when Shriners Children’s patients believe in themselves and gain the confidence to achieve their goals.
"Back in the Game"
Phoenix Decorating Company
SIERRA MADRE ROSE FLOAT ASSOCIATION
The self-built float of the Sierra Madre Rose Float Association is a whimsical portrayal of a bear family’s exciting day at the park -- and it looks like while the cubs are getting into some mischief, it’s Papa’s Turn to get into a little mischief of his own. Two of his cubs watch from a nearby California oak tree as their Papa Bear careens his scooter past them into a flutter of scattering birds. Meanwhile, the little bears’ brother gets possibly a little too curious with a busy, buzzy beehive. New tomorrows and the joy of the outdoors are brought to life on this charming float brimming with palm bark, black caraway, sunflowers, gladiolas, birds of paradise, and a spectacular floral stream of blue and white hydrangeas. Papa Bear’s scooter is covered in silver leaf, while nine rose arrangements hang from the trees, which have been spectacularly hand carved. Don’t forget to look for the owl and squirrel hiding in the second tree, as they are, perhaps, a bit wary of getting in this ursine family’s way.
"Papa’s Turn"
Self-Built
SNAPCHAT
Snapchat brings people of all ages together to see and experience the world in a way they haven’t seen before - and it’s the easiest platform to create enviable content. One of Snapchat’s most well-known features is their suite of Augmented Reality Lenses, which help create fun, easy and endlessly entertaining ways to connect with friends, family and the world. Their float ‘Wait’ll You See This’ depicts a collection of 6 of their most popular Augmented Reality Lenses that you can try on Snapchat right now. These Lenses, as well as many other useful features, encourage self expression, learning, play, creativity and spontaneity, which leads to more meaningful conversations with loved ones. They’re also just really, really fun to play with. This is Snapchat’s first year at the Rose Parade, but they’ve been creating buzzworthy, ‘wait’ll-you-see this’ type moments both big and small for over 11 years. And they’re just getting started!
"Wait’ll You See This"
Artistic Entertainment Services
STOOPID BUDDY STOODIOS, IN PARTNERSHIP WITH NOUNS
Whimsical, funny and clever, this artist-friendly collective of some of the finest talent in all of animation is anything but stupid, no matter how you spell it. Showcasing a knack for unique visuals and character-driven stories, Stoopid Buddy Stoodios is home to the longest running stop-motion show on television, the Emmy Award-winning Robot Chicken. Their brilliant creatives are behind the masks for FOX’s Masked Singer, and Marvel’s M.O.D.O.K., which is now streaming on Hulu, and many more shows. For their Rose Parade entry, their Stoodios were inspired to Buddy with Nouns, a generative NFT project auctioning one NFT avatar based on people, places, or things every day. Their proceeds fund the NFT artists for further artistic projects. This unique float is truly as original as the pixelated NFTs it highlights. Mr. Blue is made of blue statice, poppy seeds and multiple colors of carnations, meanwhile Mr. Green sports tea leaves, split peas, parsley flakes, and ground rice. Mr. Orange represents quite nicely, himself, with lentils, carnations, lettuce seeds, and tea leaves. The float rounds out its walls and decks with yellow mums, silverleaf, tulips, amaryllis plants, sunflowers, delphinium and plenty of hot pink roses. Don’t miss the float’s walkers in custom built costumes in a retro 8-bit aesthetic.
"Meet the Nouns"
Artistic Entertainment Services
TRADER JOE'S
Trader Joe’s devotees will easily recognize the distinctive foods and beverages represented on their 2023 Rose Parade float, as well as the store Crews it celebrates. From the Jo-Jo’s motorcycle wheels to the iconic Hawaiian shirts, customers have made beloved connections to Trader Joe’s neighborhood grocery stores since 1967. The unique style of the Trader Joe’s approach is expertly reflected in this Phoenix-built float. Beginning with its first store right here in Pasadena, every Trader Joe’s Crew, goes above and beyond in contributing their talents, passions, and imaginations to create a welcoming and inclusive shopping experience. 530 stores in 42 states later, you can still get a banana for just 19¢. Listen for the float’s mealtime medley including Cab Calloway’s “Everybody Eats When They Come to My House,” “Celery Stalks at Midnight,” by Will Bradley” and Louis Prima’s “Banana Split for my Baby.”
"Onward!"
Phoenix Decorating Company
WESTERN ASSET
Winner of many past Rose Parade awards, including last year’s Fantasy Award, Western Asset is proud to, once again, share in this parade from the very city their headquarters calls home. The leading fixed-income management company, Western Asset celebrates the endless beauty that arises in the vibrance of diversity. Their 2023 float celebrates the abundance of life on our planet and the power of coexisting in harmony with it. The stunning pops of jungle colors depict the joy in that dynamic with four ocelots alongside a toucan and scarlet macaw. Surrounded by tropical flowers draped in a gentle jungle mist, it’s just a mere glimpse of the richness and abundance of life in the rainforest. Western Asset’s Rose Parade float is a reminder of how our lives are all connected in a beautiful and complex ecosystem of continual growth, change, and joy.
"Welcome to the Jungle"
Phoenix Decorating Company
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