Rose Bowl Stadium

The Rose Bowl Stadium is located in the city of Pasadena, thirteen miles northeast of downtown Los Angeles. Located in an old river gorge called the Arroyo Seco, the Rose Bowl Stadium is situated on two 18-hole golf courses, with a backdrop of the San Gabriel Mountains.

Rose Bowl Stadium construction began in 1921. The first Rose Bowl Game was played in the Stadium on January 1, 1923 where USC defeated Penn State, 14-3. First built in a horseshoe configuration with a seating capacity of 57,000, the Stadium was given the name "Rose Bowl" by police reporter Harlan W. Hall, who had the Yale Bowl in mind when thinking of how an expanded stadium might look.

The current stadium capacity is more than 90,000. In addition to the Rose Bowl Game, the Rose Bowl Stadium is the home of UCLA football and has hosted five Super Bowls, a Men's and Women's World Cup Soccer Final, and the 1984 Olympics (soccer venue). See also our page of Maps & Diagrams for the Rose Bowl Stadium.

Additional information about the Rose Bowl Stadium may be found at their website.

Rose Bowl Stadium Policies

• There are no in-and-out privileges at the Rose Bowl Game presented by Citi. Once you have left the stadium, you may not re-enter.

• Smoking is only permitted on the pedestrian concourse in designated smoking areas.

• The following items are not permitted into the Rose Bowl Stadium: any backpacks, handbags, etc., larger than 14”x14”, banners, signs, cans, glass bottles, thermoses, coolers, alcoholic beverages, large still cameras, video cameras, noisemakers of any kind, umbrellas, beach balls, soccer balls, footballs, frisbees, narcotics, firearms, explosives or any other weapons. The stadium has the authority to prohibit any other items deemed to be a security risk. Patrons will be required to return such items to their vehicles or to check them.
• The stadium has the authority to prohibit any other items deemed to be a security risk. Patrons will be required to return such items to their vehicles, hotel rooms or homes.
• No promotional items with commercial slogans or identification are allowed.
• In the event of an emergency, ushers, stadium officials or employees will direct you to a safe location.

Fan Code of Conduct

The Rose Bowl Game presented by Citi and the Rose Bowl Stadium are committed to serving our fans by providing a safe, comfortable and enjoyable experience for all fans in and around the Rose Bowl Stadium on game day. The Fan Code of Conduct has been established to ensure that your experience is consistent with our commitment. We ask that you, as a supporter of the game, join us in creating a positive game day experience for all fans by adhering to the following:

• Fans may enjoy the game day experience free from obscene or abusive language, gestures or behavior.
• Fans ensure that the progress of the event is not disrupted by fans' actions or by unauthorized persons entering the playing field or restricted areas of the stadium.
• Fans respect others by sitting in the seat location as indicated on their ticket.
• Fans will be treated in a consistent, professional and courteous manner by all stadium staff and team personnel.

Fans not adhering to the Fan Code of Conduct provisions will be subject to ejection without refund, revocation of ticket and if in violation of city ordinances or other laws, may also be subject to arrest and prosecution. The following activities do not comply with the established Fan Code of Conduct:

• Verbal or physical confrontation, including dangerous, abusive or profane behavior.
• Attempting to enter the field area or other restricted areas of the stadium.
• Smoking, except in designated areas.
• Improper resale of tickets, such as scalping.
• Interfering with or failure to comply with security procedures, emergency procedures or requests from staff regarding stadium operations. Fans must present their ticket to stadium personnel when requested.

Intoxicated fans in and around the Rose Bowl Stadium will be denied entry or will be subject to arrest or ejection from the stadium.

If someone is interfering with your enjoyment of the game, please notify stadium ushers or security personnel of the problem immediately.

Security Measures

Please note that heightened security measures may slow your entrance into the Stadium.

In order to provide a safe environment for our fans, the following security measures may be in effect:

• Searches at the entry gates will include inspection of all items that are carried into the stadium. Full searches of your person, also known as "pat down" searches, may be conducted.
• Searches may cause delays in entering the stadium. Gates open two hours prior to kick-off. You are encouraged to arrive early.
• Those patrons who do not carry any items into the stadium will enter more rapidly than those who bring items with them.
• Each entry gate will include several "express lanes" to expedite entry for those who do not carry personal belongings. You are encouraged to leave your belongings in your vehicle whenever possible.
• Law enforcement personnel may conduct occasional inspections of vehicles parking near the stadium as you arrive.

Expect to see police officers and security personnel doubling their efforts to ensure your safety. Thank you for your patience and cooperation in making your experience at the Rose Bowl Game presented by Citi as safe and enjoyable.

Stadium Entry Gates

There are eight Stadium entry gates that service the Rose Bowl Game presented by Citi: A, B, C, D, E, F, G, & N (North). Please enter the gate that is designated on your ticket.

Stadium and Ticket Seating Facts

There are 77 numbered rows in the stadium. The lettered rows begin below Row 1, starting with Row A and descending down. The tunnel enters the stadium at Row 27. Each section is divided between low (seats 1, 2, 3, etc.) and high (seats 101, 102, 103, etc.) seating. If you are standing in the tunnel mouth facing the playing field, the low seats are to your left and the high seats are to your right.

Will-Call Booths

Tickets purchased through the participating universities can be picked up at the participating institution will call booths, both of which are located outside of Gate A.  Player guests may also pick up their tickets at the participating institution will call booths. Please look for the banner with the name of the participating institution on the top of the booth. Participating institution will call booths open at noon. Picture identification will be required for all ticket pick-ups.

Tickets purchased through other official distributors and held at will call will be at the Rose Bowl Stadium will call booth which is located outside of Gate B.  This booth is only used for game day will call, not for the days leading up to the game.  This booth will not take any third party will call.  On game day, the will call booth opens at 10:00 a.m. Picture identification will be required for all ticket pick-ups.

General Tailgating

There is no official area for general tailgating at the Rose Bowl Game presented by Citi. There are no open flames, individual tents or pop-ups permitted for guest tailgating.

Stadium Locations

Customer Service:
Should you need help, contact the nearest usher or come to one of our customer service offices located inside the Stadium at Tunnel 28 and the entrance to the press box. A Customer Service booth is also located at the Rose Bowl Stadium will-call booth outside of gate B.

First Aid/Lost and Found/Police Headquarters:
All of these services can be found in the Public Safety building located south of Gate B, across from Tunnel 28.

ATMs:
Inside the Rose Bowl Stadium gates, ATMs are located on the concourse at Tunnels 1, 3, 6, 20, and 23 and at the Rose Bowl Stadium will call booth, outside of Gate B.

Tag-A-Kid Program

Pick up a free identification bracelet at any one of our customer service offices, located at Tunnel 28 and at the entrance to the press box. The bracelet will indicate your child's name and seat location, so that if your child becomes lost, he or she can be returned to the proper seat.

Stadium Public Paging

There is no public paging at the Rose Bowl Game presented by Citi.